Research Information

Industry insights and primary research resources for members

SEMPO Original Research and Reports

In December 2004, SEMPO published our first report on the state of the search engine marketing industry, and it was quickly praised as the most comprehensive industry report to date. Survey respondents worldwide provided information on topics such as search engine advertising investment and price elasticity, organic search engine optimization, click fraud awareness/concern, resource allocation, and future features desires.

We have continued to measure the trends each year against our previous benchmarks, and have expanded the data points to include new relevant topics and a more global perspective.

SEMPO research is very important to our members and our industry, to help us track, understand, and evolve both search behavior and the commercial aspects of search. SEMPO periodically conducts original research projects including our in-depth annual “State of Search Survey."

2019 State of Search Marketing Survey Now Open!

SEMPO is proud to announce our latest iteration of the annual State of Search Survey is now open.  SEMPO is partnering again with Forrester to field and analyze the 2019 State of Search and Talent Survey that continues to explore search marketing as part of the larger digital marketing mix.

The survey is open to SEMPO members and non-SEMPO members alike. The complete survey results will be available to all SEMPO members.

Participants in the survey will receive a complimentary copy of the report. All responses are anonymous. Click here to participate in the survey.