Search and digital marketing professionals need to stay abreast of the latest knowledge and technology to be successful. Additionally, more and more general marketers, public relations professionals, web designers and copy writers need to have a solid foundation of key search principles in order to be successful in their chosen fields.

SEMPO recognizes that no one type of training can meet these varying demands. In order to help guide people to the best resources, SEMPO has developed its Recommended Training Providers which identifies valuable training programs and books to help give you that competitive advantage. Look for the SEMPO recommended logo when choosing your next learning tools, and take advantage of member discounts.


SEMPO’s mission is primarily one of education – to demystify the various aspects of search marketing, to drive awareness of its incredible efficiency and marketing potential, and to help members and nonmembers to grow as professionals. We offer free online webinars and hangouts, an extensive archive of search engine marketing research, and relevant articles on the blog. View links for resources on SEO, PPC, Social Media and more.

View the “Introduction to Search Engine Marketing" for a brief overview of search engine marketing.
Want to know the different between a 301 and a 404? Check out our glossary of SEM terms.


If you have suggestions for additional resources, please email your recommendations for evaluation by a member of our Education Committee. Please read our submission guidelines before submitting.


Articles have been written by SEMPO members to share with you. Some are reprinted courtesy of their original publishers. Research studies are courtesy of its original publisher or author, and all copyrights remains with the original author. Some studies require a fee; SEMPO has no commercial relationship with any of our contributing publishers. Editorials represent the author’s views and do not necessarily present the views of SEMPO or its members.

Although these sites have been approved for inclusion into the Resource Library by the SEMPO Education Committee, SEMPO cannot formally endorse the resources. The use of all information, tools and software found at any of the listed websites or their affiliates is bound only by agreement with the providers.