December 12, 2017 /

WAKEFIELD, Mass. – December 13, 2017  SEMPO, the world’s largest nonprofit organization in the search and digital marketing industry, today announced the launch of their 2017 State of Search survey.

 Each year for the past 11 yearsSEMPO measures the trends in the industry against previous benchmarks. This year, SEMPO is partnering with Forrester to field and analyze the annual State of Search that continues to explore search marketing as part of the larger digital marketing mix. This year’s survey also continues its unique approach to collect data on separate tracks for Marketers and Agencies that allows for valuable comparisons and analyses not available with other digital marketing surveys.

 The 2017 survey asks respondents about channel-specific information like marketing strategies, metrics, challenges, technologies, as well as future initiatives within the digital industry. This allows for the survey to provide a deeper analysis into each segment of the search and digital marketing space. The 2017 survey includes questions about:

  • Search engine optimization (SEO/organic search) 
  • Paid search (pay-per-click advertising or paid search) 
  • Social media (organic and paid) 
  • Email marketing and Display marketing 
  • Staffing 
  • Tools and technologies 
  • Initiatives for 2018 

 The 2017 State of Search online survey is open to SEMPO members and non-SEMPO members alike; the complete survey results will be available to all SEMPO members. Participants in the survey will receive a complimentary copy of the report. All responses are anonymous. 

We are thrilled to have Forrester join SEMPO to field this year’s State of Search survey, “said Co-Chairs of SEMPO’s Research Committee Marc Engelsman (Director, Strategy and Analytics, Digital Brand Expressions) and Cristie Reed (Digital Marketing Strategist, FindLaw, part of Thomson Reuters).  “We urge search and digital professionals around the world to take our survey – the broader the participation, the more valuable the survey results will be to our peers as they look ahead to their marketing efforts in 2018.” 

SEMPO activities center on education, networking, and its well-respected research. To support its educational mission, the organization provides a webinar series, Chats with Industry Experts, and face-to-face education delivered at the local level through the SEMPO Cities initiative, which provides opportunities for members to network together throughout the world. 

 About SEMPO
SEMPO is a global non-profit organization serving the search and digital marketing industry and the marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.

SEMPO includes thousands of professionals across 50 countries. The organization’s mission is to represent the common interests of companies and consultants worldwide and provide them with a voice in the marketplace. SEMPO’s education and outreach initiatives are funded in part by Google and Baidu. For more information or to join the organization, visit 


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