November 15, 2016 /

Wakefield, Mass. – November 15, 2016 –  SEMPO, the world’s largest nonprofit organization serving the search and digital marketing industry and the professionals engaged in it, today announced the launch of the 2016 edition of its State of Search survey. SEMPO’s State of Search Report has been a valuable industry resource for 10 years, providing valuable data and insights regarding search strategy and tactics.

SEMPO has continued to measure the trends each year against previous benchmarks, and has expanded survey data points to include new relevant topics and an increasingly global perspective. As a result, the survey continues to be relevant for marketers, agencies and the worldwide eco-system of suppliers and companies that support search marketing.

The 2016 survey asks respondents about channel-specific budget levels, objectives and metrics. New this year are three separate tracks of questions for marketers, for agencies, and for third-party ecosystem companies/suppliers that support search-related services (search engines, technology/software companies, etc.). This unique aspect of the SEMPO Survey will yield thought-provoking analysis and discussion. The 2016 survey includes questions about:

  • Search engine optimization (SEO/organic search)
  • Paid search (pay-per-click advertising or paid search)
  • Social media
  • Email
  • Mobile
  • Display
  • Integration, emerging trends and more

The 2016 State of Search online survey is open to SEMPO members and non-SEMPO members alike; the complete survey results will be available to all SEMPO members. Participants in the survey will receive a complimentary copy of the report as well as a chance to win a free pass to the 2017 SEMPO Member Forum or a free all-access pass to SMX West. All responses are anonymous.

“In our digital world, nothing is constant except change, which presents special challenges to search marketers. SEMPO’s annual in-depth survey is a uniquely helpful tool for guiding decision-making, as it details trends and provides perspective from a wide variety of industry peers,” said Marc Engelsman, SEMPO Vice President of Research and Board member, and Director, Strategy and Analytics, Digital Brand Expressions. “We urge search professionals around the world to take our survey – the broader the participation, the more valuable the survey results will be.”

SEMPO activities center on education, networking, and its well-respected research. To support its educational mission, the organization provides a webinar series, Chats with industry experts, and face-to-face education delivered at the local level through the SEMPO Cities initiative, which provides opportunities for members to network together throughout the world.

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