Wakefield, Mass. – Nov. 11, 2015 – SEMPO, the leading international, non-profit organization for the search and digital marketing profession, has launched the 2015 edition of its survey to assess the current state of compensation of search marketing professionals in relation to region, experience and responsibly. The survey is open to all search and digital marketing professionals, both in-house and agency employees. In an important addition, this year’s survey is also open to and will separately tabulate and compare responses from the search industry ecosystem, which includes vendors, suppliers, publishers, and other entities.
Participants are not required to be SEMPO members.
The survey is available online, and all responses are anonymous. All participants will receive a free summary report, and they may enter a drawing to win one of five $25 American Express vouchers. The complete survey results will be available to SEMPO members at no charge whether they participate or not.
“With the continuing evolution of our industry, and the growing appreciation of the importance of search and digital marketing to the corporate bottom line, it will be interesting to see any trends in compensation since our 2013 survey. For example, is the gap between in-house and agency salaries widening or narrowing?” said Nathan Safran, CEO and Founder, Blue Nile Research and SEMPO Board of Directors, Chair of Research Committee. “We urge search professionals around the world to respond – the broader the participation, the more valuable the survey results will be, both to individual practitioners and to hiring companies.”
Data to be collected includes salary ranges of SEO and SEM jobs, from entry level to executive, salary variations by geographic markets, and the total compensation package beyond salaries, such as bonuses, benefits and perks. The survey will also capture responsibilities, the number of accounts and number of people managed, and search marketing budget size.
SEMPO is a global non-profit organization serving the search and digital marketing industry and the marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.
SEMPO includes thousands of professionals across 50 countries. The organization’s mission is to represent the common interests of companies and consultants worldwide and provide them with a voice in the marketplace. SEMPO’s education and outreach initiatives are funded in part by Google and Baidu. For more information or to join the organization, visit www.SEMPO.org.
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