July 14, 2015 /

Wakefield, Mass. – July 14, 2015 – The Search Engine Marketing Professionals Organization (SEMPO) the world’s largest nonprofit organization serving the search and digital marketing industry and the marketing professionals engaged in it, today announced the inaugural leaders of the SEMPO Cities initiative. The SEMPO Cities initiative was announced in April 2015 with a call for leader nominations.

The program, SEMPO Cities, replaces the Local Groups model and offers standardized support for local community events. In addition, October will become “SEMPO Cities Month” with a focus on local events, all supported by SEMPO sponsorship.

Components and benefits of SEMPO Cities include:

  • Centralized, unified marketing to build higher recognition for grassroots activity
  • Standardized approach to member education, through shared resources
  • Pre- and post-event toolkits for local leaders with content suggestions, best practices, branding materials, and more
  • Monthly City leadership calls to continuously better local efforts
  • Distribution of materials membership-wide after local events
  • Eased fundraising efforts for local leaders via central support

“We are very excited at the response to the SEMPO Cities initiative,” said Krista LaRivière, Vice President of SEMPO Cities. “The quality of this inaugural group of  SEMPO City Leaders is amazing. With this group, we are confident that SEMPO Cities will continue to expand and help digital marketers around the world create viable, local communities supporting search engine marketing professionals.”

The SEMPO Cities initiative will be highlighted during October 2015, SEMPO Cities Month, when all city groups will promote and execute local events simultaneously. SEMPO is also planning its first global in-person event, the SEMPO Member Forum, which will take place in March 2016. City Leaders and Organizers will be important contributors to the agenda for this event.

SEMPO events center on education, networking, and its well-respected research. To support its educational mission, the organization provides a professional-level webinar series, a “101” webinar series, and face-to-face education programs delivered at the local level that provide opportunities for members to network throughout the world.

The inaugural SEMPO City leaders are tasked with

  • Identifying potential speakers to submit proposals for SEMPO Cities Month
  • Identifying pertinent topics and areas of focus for the 2015 SEMPO Cities month
  • Managing logistics for events, including pre-event planning, on-site execution of events and post-even follow-up
  • Representing the SEMPO brand and vision in their local communities.

The selected 2015 SEMPO Cities leaders are listed below:

Newcastle, Australia

Katherine Anderson, Director, Sirocco Web Design

Montreal, Canada

Eric Cholette-Dufour, Partner, Planning Media

Toronto, Canada

Krista LaRiviere, CEO, gShift

Vancouver, Canada

Alexandre Brabant, Search Marketing Specialist, eMarketing 101

Beijing, China

Michael Xu, SVP of Business Operations, Beijing Gridsum Technology Co., Ltd.

Medellin, Colombia

Edwin Andres Vallejo, Comunicador Publicitario, Diseñador Grafico

Delhi, India

Mohit Maheshwari, MD, New Media Guru India PVT LTD

Mexico City, Mexico

Carlos Guzman, CEO, Arion

Lisbon, Portugal

Sikander Jamal, General Manager, WSI Portugal


Adrian Ang, Business Director, AdVantage SEO

Bangkok, Thailand

Nuttakorn Rattanachaisit, Managing Director, Predictive

Atlanta, GA United States

Patrick Blanchard, Director of Emerging Opportunities, Nebo Agency

Austin, TX United States

Umair Siddiq, Senior Manager, Paid Search and Testing, 360training.com, Inc.

Chicago, IL United States

Peter Prestipino, Publisher/Editor-in-Chief, Website Magazine

Denver, CO United States

Bob Costello, Owner, SEOwhiz.com

Kansas City, MO United States

Corey Morris, Digital Strategist, Voltage

Los Angeles, CA United States

Alexander Dao, Director, Criteo

New York, NY United States

Mike Grehan, CMO & Managing Director, Acronym

Philadelphia, PA United States

Nancy Vinkler, Internet Consultant, WSI We Simplify the Internet

Phoenix, AZ United States

Eric Sidone, Sr. Manager Digital Strategy, Ethology


SEMPO is a global non-profit organization serving the search and digital marketing industry and the marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.

SEMPO includes thousands of professionals across 50 countries. The organization’s mission is to represent the common interests of companies and consultants worldwide and provide them with a voice in the marketplace. SEMPO’s education and outreach initiatives are funded in part by Google and Baidu. For more information or to join the organization, visit www.SEMPO.org.

SEMPO Media Contact Information:

Brooke Weldon
+1 781-876-6268

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