January 26, 2015 /

Wakefield, MA, January 26, 2015 – The Search Engine Marketing Professionals Organization (SEMPO), the leading international organization for the search and digital marketing profession, today announced details of a new partnership with the Online Marketing Institute (OMI). This partnership is the result of SEMPO’s awareness of the growing need for education on search-related topics within and beyond the search marketing industry. This partnership will allow SEMPO, in conjunction with OMI, to provide in-depth, advanced search engine optimization (SEO) & pay per click marketing (PPC) training for individuals who desire to expand their knowledge and increase the effectiveness of their marketing efforts.

The SEO certification course takes students through keyword research all of the way to measuring the efficacy of organic campaigns through analytics. The PPC certification course takes students all of the way from setting up a campaign, through measuring and optimizing PPC efforts to generating the desired level of success.

“As digital continues to dominate the marketing ecosystem, we find it ever more important for all business owners, marketers and global enterprises alike to make sure their team is educated on the single most important digital channel, Search,” said Aaron Kahlow, CEO and founder of OMI. “We could not be more thrilled to be partnering with the world’s leading Search Marketing Education proponents, SEMPO, to help the world better learn Search Engine Marketing through our eLearning platform here at the Online Marketing Institute.”

“One of the most important goals of SEMPO has always been to provide educational opportunities to its members, and we feel that this partnership with OMI offers a fantastic way for us to be able do that,” said Simon Heseltine, VP of Education, SEMPO.

The courses are available to all SEMPO members at a price of $687 for either the SEO certification course or the PPC certification course. For more information, please visit https://www.sempo.org.

About SEMPO 
SEMPO is a global non-profit serving the search and digital marketing industry and the marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing.

SEMPO includes thousands of professionals across 50 countries. The organization’s mission is to represent the common interests of companies and consultants worldwide and provide them with a voice in the marketplace. SEMPO’s education and outreach initiatives are funded in part by Google and Baidu, and supported through partnerships with BDI, ClickZ Live, MediaPost and WBR Research. For more information or to join the organization, visit http://www.SEMPO.org.

About Online Marketing Institute 
Founded in 2007, the Online Marketing Institute offers the world’s largest online library of digital marketing classes taught by leading practitioners. Over 41,000 professionals, entrepreneurs, agencies, students, and teams across the globe use their Online Marketing Institute education to advance their careers and drive business results. Unlike traditional and generic education sources, OMI provides high quality, affordable, on-demand classes covering the most innovative and proven best practices in all areas of digital marketing. To learn more, visit http://www.OnlineMarketingInstitute.org.

SEMPO Media Contact Information:

Brooke Weldon
+1 781-876-6268

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