Wakefield, MA, January 30, 2014 – SEMPO, the leading international, non-profit organization for the search and digital marketing profession, announced today the results of the ninth annual State of Search Survey.
The State of Search Marketing Report, in conjunction with Econsultancy, provides a detailed look into valuable data and insights regarding search strategy and tactics. The report is designed to capture the continually evolving role of search marketing as part of an integrated marketing mix. Questions included topics such as channel-specific budget increases/decreases, objectives, and metrics. Two separate tracks of questions for advertisers and for agencies generated interesting take-aways and discussions.
Key findings from 2013 include:
- Agencies are integrating SEO more than companies especially in areas of content marketing, paid and social media
- While more than eight out of ten marketers identify mobile as significant, just 3% of marketing budget goes to this area
- Less than half of marketers (47%) think that Google+ has had a significant impact on the world of SEO
- Nearly half of digital marketing budget is spent on search, with 31% on paid search and 18% on SEO
- 63% of businesses will be increasing their paid search budget for 2014 while 47% plan to do so for SEO
Conducted in November 2013, the 2013 survey was completed by over 400 advertisers and agency respondents. SEMPO and Econsultancy promoted the survey to their respective members, offering a complimentary copy of this report as the incentive for taking part.
The 2013 State of Search Marketing Report is available to SEMPO members for download here.
To become a SEMPO Member and view the 2013 State of Search Marketing Report, please click here.
SEMPO is a global non-profit organization serving the search and digital marketing industry and the marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.
SEMPO includes thousands of professionals across 50 countries. The organization’s mission is to represent the common interests of companies and consultants worldwide and provide them with a voice in the marketplace. SEMPO’s education and outreach initiatives are funded in part by Google and Baidu, and supported through partnerships with Business Development Institute, ClickZ Live, MediaPost, and Worldwide Business Research. For more information or to join the organization, visit http://www.SEMPO.org/.
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