Wakefield, MA, January 10, 2013 – SEMPO today launched its 4th industry wide survey to assess the current state of compensation of search marketing professionals in relation to region, experience and responsibly. This year’s survey is being conducted in conjunction with ClickZ.
This survey is open to all search and digital marketing professionals working in an agency or in-house. Participants do not need to be SEMPO members.
To take the survey, visit http://www.surveymonkey.com/s/T6YLQNS. All responses are anonymous. Persons taking the survey can request a free summary report – and can enter a drawing to win the grand prize of a Platinum Pass to SES NY 2013, or one of five $25 Amazon vouchers.
“It’s been almost 2 years since the last salary survey so it will be interesting to see how salaries have changed in relation to increased experience and expanded social responsibilities. This will also allow us to compare in-house vs. agency employee salaries using the same exact criteria and the changes over the last two years” said Bill Scully, of Siemens Industry, Inc. a member of the SEMPO Research Committee.
“We encourage search marketers from around the world to participate in this salary survey. It’s the best method of getting a true understanding of compensation of search marketers and comparisons between in-house and agency marketers,” continued Scully.
The survey data to be collected includes salary ranges of SEO and SEM jobs, from entry level to executive, salary variations by geographic markets, the total compensation package beyond salaries such as bonuses, benefits and perks. It also will capture responsibilities, the number of accounts and number of people managed, and search marketing budget size.
Melanie White, Special Projects Editor, ClickZ added, “Organizations need to establish competitive and effective compensation plans, so it is important for them to have quality information about what others are paying for employees in similar positions. The SEMPO/ClickZ survey will provide an exhaustive breakdown of salaries and benefits by discipline, job function and experience level. It’s also a great barometer for discovering whether the industry is confident about the coming year.”
SEMPO is a global non-profit organization serving the search and digital marketing industry and the marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.
SEMPO includes thousands of professionals across 50 countries. The organization’s mission is to represent the common interests of companies and consultants worldwide and provide them with a voice in the marketplace. SEMPO’s education and outreach initiatives are funded in part by Google, Baidu, Catalyst Online, Digital Brand Expressions and WordStream and supported through partnerships with SMX, SES, OMS, and MediaPost. For more information or to join the organization, visit www.SEMPO.org.
ClickZ helps agencies and marketing professionals do their jobs better by offering insights into the most effective tips, tactics and strategies. With over 60 contributing practitioners from leading ad agencies to the Fortune 5,000 marketing community, ClickZ is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off. From search, social email and analytics, to the broadest spectrum of digital marketing industry analysis delivered by experts in their field. ClickZ offers more too:
ClickZ News: The seasoned ClickZ News team serves up smart, original reporting and analysis on the interactive marketing industry and the companies that make it tick.
ClickZ Experts: From the trenches: commentary, opinion, advice, and thought leadership from the leading practitioners in interactive marketing.
ClickZ Stats: An award-winning source for interactive and Internet research. Facts, figures, research, and data on every facet of the online industry, domestic and worldwide.
ClickZ Job Board: The ClickZ Jobs section helps connect job seekers with new employment opportunities and provide employer’s access to our large audience of interactive marketing professionals.