WAKEFIELD, Mass. – Feb. 21, 2012 — SEMPO, the leading international organization for the search and digital marketing profession, today announced that it has closed its pioneering educational arm, the SEMPO Institute. After evaluating the changing and growing needs of search and digital marketing professionals, SEMPO determined that it can better serve the community by offering more search and digital marketing webinars at various levels and by recommending educational and training material provided by others, as detailed in its February 1, 2012 announcement.
As of today, February 21, 2012, SEMPOInstitute.com will be unavailable and courses will no longer be offered. People who previously purchased courses will have access to them until March 31, 2012 by logging in at http://courses.sempoinstitute.com with their existing user Ids and passwords, and they can complete any course they have not yet completed by that date.
“Closing SEMPO Institute allows SEMPO to focus our resources in manners that best meet the search community’s needs,” said Chris Boggs, president of SEMPO. “Many of the SEMPO Institute contributors now teach through other educational endeavors. The use of our non-profit organization’s resources to maintain material available elsewhere does not seem wise. ”
In the five years since SEMPO released its first online course through SEMPO Institute, Fundamentals of Search Marketing, much has changed. In January 2007 the industry had few educational options. The industry has matured from $9.4 Billion to $19.3 Billion in size. Search Marketing has moved from IT departments to Marketing departments in most corporations. The professions that require search knowledge have expanded to include copywriters, public relations, web designers, and general marketers, and the educational offerings are growing in those channels accordingly.
SEMPO is a global non-profit organization serving the search and digital marketing industry and the marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing. SEMPO includes thousands of professionals across 50 countries. The organization’s mission is to represent the common interests of companies and consultants worldwide and provide them with a voice in the marketplace. SEMPO’s education and outreach initiatives are funded in part by Google, American Express Open SearchManager, and Baidu, and supported through partnerships with SMX, SES, OMS, MediaPost and GroupM Search. For more information or to join the organization, visit http://www.SEMPO.org.
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