September 7, 2011 /

Wakefield, Mass. (PRWEB) September 7, 2011 — Clues to the future of search will be under the microscope in “The Future of Search – Search + Social + …” The session, hosted by SEMPO, is slated for the agenda of SMX East New York, running September 13-15, 2011, at the Jacob K. Javits Center, New York, NY. The “Future of Search” panel is set for Tuesday, September 13, 2011, at 3:45 p.m.

According to SEMPO’s 2011 State of Search Marketing Report, 54% of agencies and 29% of companies utilize social media as part of their search marketing activities. With the stunning rise of social media, there is naturally uncertainty about what the future holds. The time is ripe for an in-depth examination of whether this incorporation of social media will continue, and of what new activities search professionals will begin to use to further optimize search results.

The SEMPO “Future of Search” panel includes:

  •     Jason Heller, CEO, Agiliti


  •     Loren Baker, VP of Services, BlueGlass
  •     Jay Berkowitz, CEO, Ten Golden Rules
  •     David Kidder, Co-founder and CEO, Clickable
  •     Stefan Tornquist, VP of Research, Econsultancy

“Having some of the leading industry voices come together to discuss such a weighty topic should prove riveting,” said Chris Boggs, president of SEMPO. “SEMPO has long been committed to furthering the growth of the search industry. We’re now at this intriguing crossroads with social media and it’s a development which our members– and the industry overall—should navigate with care and learn as much as possible from people ‘in the trenches.’”

The SEMPO session is open to all SMX East attendees, including Expo+ Pass holders. Expo+ Passes are free when registered for in advance, $50 at the door. Register at:

About SEMPO 
SEMPO is a global non-profit organization serving the search marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing. SEMPO includes thousands of professionals across 50 countries. The organization’s mission is to represent the common interests of companies and consultants worldwide and provide them with a voice in the marketplace. SEMPO’s education and outreach initiatives are funded in part by Google, American Express Open SearchManager, and Baidu, and supported through partnerships with SMX, SES, OMS, MediaPost and GroupM Search. For more information or to join the organization, visit

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