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Search Engine Optimization (SEO) & Marketing Fundamentals
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SEO Fundamentals

Competitive Analysis

Link Building & Analysis

  • Tools
    • Advanced Link Manager
      Reviewer comment: This tool from Caphyon lets you analyze the inbound links to your site and competitor sites, in terms of volume and anchor text. It also indicates whether links are tagged with the no-follow attribute (which don't pass link equity). Using this data, you can compare your site's link profile with other sites and find out where your competitors are getting links from that you aren't. You can also be alerted when partners remove your links from their sites. The tool is $99 - $599, (Standard, Professional or Enterprise) and a free 30 Day trial is available.
    • iBusiness Promoter
      Reviewer comment: This tool helps you find third-party sites to request links to your site from. It allows you to see who links to your site and your competitors' sites, the anchor text that is used, the PageRank of the linking pages, how many outbound links that page has, and the IP address of the page linking. It also includes link suggestion forms and fills them out for you. The tool is $249.95 – $449.95 (Standard or Business) and a free trial is available.
    • Link Assistant SEO SpyGlass
      Reviewer comment: This tool aids you in determining the link building strategy of your competitors, including data points such as: number of backlinks, PageRank of linking page, Alexa Traffic Rank of linking domain, anchor texts & URLs, anchor and title keyword density, and link value of backlinks. The tool cost ranges from $0.00 – $249.75 (Free, Professional, and Enterprise editions).
    • Backlink Anchor Text Analyzer
      Reviewer comment: This is a simple, yet effective, tool that allows you to enter a domain name and view the backlinks to that site. FREE
    • Backlink Watch
      Reviewer comment: This tool shows allows you to enter a site URL and see backlinks to the domain, the anchor text for each link, and whether the link uses the rel=nofollow attribute. This is a free tool that has a large number of ads on the page.
    • Smart PageRank
      Reviewer comment: This tool provides data such as PageRank, age of domain, Alexa ranking, directory links, general backlinks, indexed pages and website value. This is a free tool.
    • Link Diagnosis
      Reviewer comment: This tool includes link data such as Pagerank of link pages, anchor text of backlinks, and rel=nofollow links. You can export the data to a csv file to further sort or filter the information. You will need to install the LinkDiagnosis Firefox Extension to see all of the features. This is a free tool.
    • TouchGraph Google Browser
      Reviewer comment: With this tool, you can find out how related websites are connected, see who is linking to your competitors and how many backlinks you share. It provides a nice visual representation of the linking relationships across the Web. This is a free tool.
    • Majestic
    • Link Risk
    • Ahrefs
    • Open Site Explorer

Keyword Research

On-Page SEO

  • Tools
    • IIS SEO Tool from Microsoft
      The IIS Search Engine Optimization (SEO) Toolkit helps recommends how to make the site content more search engine-friendly. The IIS SEO Toolkit includes the Site Analysis module, the Robots Exclusion module, and the Sitemaps and Site Indexes module, which let you perform detailed analysis and offer recommendations and editing tools for managing your Robots and Sitemaps.
    • SEO Quake
      Get details on Google page rank, pages indexed and backlinks to a particular URL from Google, Yahoo, and MSN). Based on your SEO goals and metrics you need to track, you can customize the toolbar to display features you use most often.
    • SEO Explorer
      This tool needs to be downloaded and run from your desktop. The tool provides multiple tabs to view the source code and identify issues like frames, absence of meta tags, keyword stuffing for a basic SEO audit.
    • ScreamingFrog
    • DeepCrawl


Education Committee Review: Yolink

Yolink Review | Education Committee
Yolink has a nice website that is easy to navigate and does a nice job of explaining what yolink does. The Chrome extension installed very quickly, and although not slow, the IE plugin doesn’t install quite as quickly but once installed does seem easier to use. yolink certainly does what it is says it does. But do we really need a tool to search search results better? Perhaps the better use is with Google Docs, eBay or Craigslist but I haven’t ever felt like I needed a more powerful search tool in my browsers. If you do, then yolink might be a great tool for you. It’s free, which is almost always nice, but there is quite a bit of premium content (paid ads) when your looking at the yolink search results which can become annoying – especially because in all my testing the ads were very unrelated to what I was searching for. I would recommend – I won’t let my bias of thinking who really needs better search – some probably do and this provides that.

If you have suggestions for additional resources, please email your recommendations for evaluation by a member of our Education Committee. Please read our submission guidelines before submitting.

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