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SEMPO Boston Partners with Google to Host Free Student Summit

Conference will educate and provide search-marketing opportunities to college students

Boston, MA-SEMPO Boston, in partnership with Google, Inc., announce local free student summit to help expose students to the search-marketing industry. The one-day conference will be held at Boston University on February 22, 2013 from 10AM-4PM in the Boston University School of Management building.

The summit will feature educational presentations, workshops, and panels composed of leading national and local professionals. Students will learn about the landscape, business, future and potential careers that are tied to search and digital marketing.

The schedule for the event will begin with a keynote address from various professionals in the industry, followed by a career panel discussion from recent university graduates, a networking luncheon and conclude with afternoon breakout sessions on SEO, SEM and social.

“We hope this event at Boston University will be the first of many that will occur at campuses throughout the country as we align students with good jobs and fuel the growth the search industry” said the President of Exclusive Concepts, Inc. and Chair of SEMPO Boston Working Group, Scott Smigler.

It is anticipated that this event will help to grow and strengthen the search-marketing ecosystem by advocating to the best and brightest college students throughout the world. The conference will be sponsored by industry sponsors Google Inc., Yahoo!, Microsoft and agencies sponsors Exclusive Concepts, Inc., Digitas, AMP Agency, Rimm-Kaufman Group, Gupta Media, and iProspect.

About SEMPO Boston Working Group

SEMPO Boston Working Group is the local working group for SEMPO serving Massachusetts and greater New England.  SEMPO is a global non-profit organization serving the search and digital marketing industry and the marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.

For more information about SEMPO Boston, visit
For more information or to join the SEMPO organization, visit

If you would like more information about this topic, please call Scott Smigler at (718) 362-5304 or by email at

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