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SEMPO and Econsultancy Launch 7th Annual State of Search Survey

Marketing professionals invited to share their opinions

Boston, Mass, February 14, 2011 - The Search Engine Marketing Professional Organization (SEMPO) today announces the launch of the 7th Annual State of Search marketing survey.

The global research, which is being executed by Econsultancy, will again cover budgets, marketing objectives and the latest trends in paid search, search engine optimization (SEO) and social media.

The survey takes about 10 minutes to complete and is open to all marketing managers and professionals working in an agency or for an advertiser in an in-house corporate position. The survey can be accessed at:

Those taking part in the survey will receive a free copy of the report which is normally priced at $350. The report, which will contain the latest valuation of the search marketing industry, will be published by Econsultancy in April 2011.

"SEMPO's 7th Annual State of Search Survey builds on its well established longitudinal perspective while also addressing emerging issues impacting the global search marketing industry including the Search Alliance merger, Google Instant, social media, etc.," said Marc Engelsman, member of SEMPO's research committee and Vice President of Client Programs and Services for Digital Brand Expressions. "We're very appreciative of marketers taking the time, just about 10 minutes, to participate in the survey because the more people who participate, the bigger impact the survey will have. We hope to expand on the participation we had last year with over 1,450 respondents from 68 countries."

SEMPO's survey research partner for this year's survey is Econsultancy, an award-winning online publisher of reports covering best practice, market data, supplier selection, template files, trends and innovation. The company, which has offices in New York and London, publishes a wide range of reports aimed at internet professionals who want practical advice on all aspects of e-business.

"With seven years of history, the State of Search Engine Marketing Report and survey is one of the landmark pieces of research in digital marketing," said Stefan Tornquist, Research Director, Econsultancy. "The data it produces is very rich. It reflects a broad spectrum of industries and global perspective. It's been exciting to work with SEMPO in adapting the survey to changes in the marketplace." The survey is open for participation through Monday, February 28, 2011.


About the Search Engine Marketing Professional Organization (SEMPO)
SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing. SEMPO represents thousands of professionals across 40 countries. The organization’s mission is to represent the common interests of companies and consultants worldwide and provide them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Google, American Express Open, and Baidu, and supported through partnerships with SMX, Search Engine Strategies, and MediaPost. For more information or to join the organization, visit

About Econsultancy
Econsultancy is a community where the world's digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online. Founded in 1999, Econsultancy has grown to become the leading source of independent advice and insight on digital marketing and ecommerce. Their reports, events, online resources and training programs help over 80,000 members make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers. For more information, visit

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