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The Votes are In: New York Metro Area Marketers Think SEMPO Meetup is the Place to Be!

500 Regional Online Marketers Join SEMPO’s NY Working Group Just Six Months After Launch

New York City, November 12, 2008 – Online marketers spend many hours looking at page screens but occasionally they like to meet other search marketing professionals in the real world. Following the successful launch of SEMPO’s Arizona Working Group, SEMPO (Search Engine Marketing Professional Organization),, launched the SEMPO NY Working Group In early 2008.

"By taking a fresh and grassroots approach, more than 500 search marketers in the New York region have joined the SEMPO NY Working Group,” says SEMPO board member Sara Holoubek, a Manhattan-based corporate strategy consultant. She co-founded the SEMPO NY Working Group along with David Fall, Group Product Manager, SEM Technology, for Google, and Max Kalehoff, VP Marketing of Clickable. The group includes members from New Jersey and Connecticut and is open to SEMPO members and non-members.

SEMPO’s NY Working Group is part of a national SEMPO initiative to create a community of search engine marketers in major metro markets. "While SEMPO is a global trade organization, SEMPO recognizes that creating community at a local level is essential if you are thinking of a job change or simply wanting to build contacts for the future,” says Holoubek.

Local SEMPO working groups now operate in New York, San Francisco, Denver, Arizona, Boston and Chicago. Besides networking and job relationship building, SEMPO working groups are adding value by emphasizing original content in their group meeting discussions, bringing new faces to the community, probing hot topics and celebrating local search communities. One of the hottest working group sessions in 2008 was the New York group’s debate on using outside search marketing services versus bringing those services in-house. "Debate and dialogue in the search marketing field is a good thing,” says Holoubek. "We need to always stay open to new, even disruptive ideas, and this is another way that SEMPO adds value for its members.”

While the SEMPO NY Working Group attendees do not have to be SEMPO members, they are encouraged to do so in order to take full advantage of SEMPO’s services, and its research studies which chart major trends in the search marketing sector. Working group attendees have also enrolled in SEMPO Institute’s online learning program which teaches best practices in search marketing, advanced search engine optimization and advanced search advertising.

SEMPO NY Fall Extravaganza
The SEMPO NY Working Group will co-host the SEMPO NY Fall Extravaganza November 20th, with Clickable, at Clickable’s offices, 7 W. 22nd Street, New York City. "We are offering multiple demo and info stations where members can gather around a common interest, such as in-house SEM or job opportunities” explains Holoubek. Those interested can sign up at here. The event is open to the first 125 RSVPs.
Some highlights of the event:

  • We have jobs! We have talent! Mingle with the best talent and hiring teams
  • Hitwise research Presentation
  • Meet Pete Blackshaw, author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World
  • Discuss next gen SEO with Conductor
  • Stop by the Semantic Ad Station to meet Dapper & RAMP Digital as they demo how they are bringing the relevance of search to display using semantic technology, APIs, content targeting & user control to create intelligent & dynamic ad units
  • Clickable demos its wares
  • Meet course authors from the SEMPO Institute

About the Search Engine Marketing Professional Organization (SEMPO)
SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. Representing thousands in over 30 countries, SEMPO has more than 830 members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO’s education and outreach initiatives are sponsored in part by Microsoft, Yahoo!, Google,, SMX and Search Engine Strategies.


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