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SEMPO Offers iPod touch to Participants of State-of-the-SEM Market Survey

Chance to win iPod touch for all who take online survey

Wakefield, MA, December 18, 2007 –  SEMPO (Search Engine Marketing Professional Organization) announced today it is offering a chance to win an iPod touch to participants who take its fourth annual industrywide survey, which assesses year-to-year changes in SEM spending and resource allocation. The 8GB iPod touch, produced by Apple Inc., has a revolutionary multi-touch interface with access to the web and iTunes music downloads, as well as movies and TV shows.

On the closing date of the survey in late January, SEMPO will randomly select the participant who will receive the iPod touch, valued at $299.

"Organizations have told us that the research data provided by our previous surveys has made a significant difference in how they allocate their search marketing resources, so we’re excited to be able to make this promotional offer to increase the amount of data we collect,” says Jeffrey Pruitt, SEMPO President and Executive Vice President, Corporate Partnerships, iCrossing.

SEMPO and its survey research partner, Los Angeles-based research and consulting firm Radar Research, are conducting the survey through late January 2008. Preliminary results will be available in February 2008 with a full report expected in late Q1 2008.

"As a leading search marketing professional organization, SEMPO wants to have as complete and up-to-date search marketing picture as possible,” says Gord Hotchkiss, SEMPO chairperson and CEO, Enquiro Search Solutions. "Although we have had a good response to date, we’re hoping our iPod touch promo will bring in another wave of participants.”

About Radar Research
Radar Research is a Los Angeles-based research and consulting firm aimed at the nexus of media, technology, culture and commerce. It was founded by two former Jupiter Research analysts, Marissa Gluck and Aram Sinnreich. Radar conducts research on behalf of both corporate clients and non-profit organizations, such as DoubleClick, Sony Pictures Entertainment, Nielsen//Netratings, the Online Publishers Association and The Norman Lear Center.

About the Search Engine Marketing Professional Organization (SEMPO)
SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. Representing thousands in over 30 countries, SEMPO has over 630 members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO’s education and outreach initiatives are sponsored in part by Microsoft, Yahoo!, Google, and Search Engine Strategies.


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