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SEMPO on Air: SEMPO Institute Gives Insight into Best SEM Practices on the eMarketing Talk Show

Educational Internet marketing podcast hosts SEMPO Institute Dean Terry Plank September 28th, 4PM PDT

Wakefield, MA, September 25, 2007 - SEMPO Institute's popular online distance learning program will be the subject of a September 28th eMarketing Talk Show podcast featuring SEMPO Institute Dean Terry Plank, Plank will discuss how the non-profit SEMPO Institute online courses differ from commercial educational offerings, how the courses are helping agencies and enterprises increase their search engine marketing skills, and how the course are leading to student success stories during the Institute's first year.

The hour-long show at, "What to Expect from the SEMPO Institute Search Marketing Training & Career Development Courses," to be broadcast at 4PM PDT, will feature four segments: 1.) The Competitive and Career Advantages of SEMPO Institute, 2.) Fundamentals of Search Marketing Course: Covering SEO & PPC, 3.) Learning Advanced Search Advertising from the SEMPO Institute, and 4.) Learning Advanced SEO (Search Engine Optimization) from the SEMPO Institute.

"SEMPO Institute's first year has been a stellar one. We have proven there is a great need for peer-driven classes that teach current best practices to working professionals, and those considering entering the search engine marketing field," says Plank. "One of SEMPO Institute's defining characteristics is that our classes are developed by professionals actively working in the field today."

"Search marketing knowledge gives companies a competitive advantage and helps individuals enhance their career development. SEMPO Institute can provide both," says Plank.

Course Offerings
SEMPO Institute currently offers three online courses: Fundamentals of Search Marketing, Advanced Search Optimization and Advanced Search Advertising.

Fundamentals of Search Marketing provides a core understanding of organic and paid search and includes lessons in keyword fundamentals, search engines, pay-per-click campaigns, tracking and reporting, linking and directories. Cost is $499; $399 for SEMPO members.

Advanced Search Engine Optimization is a multi-lesson course, comparable in curriculum scope to a college semester unit, designed to teach the 'how to' of Search Engine Optimization. Cost is $1,750; $1,400 for SEMPO members.

SEMPO Institute's Advanced Search Advertising is a 13-lesson course that teaches advanced tactics and theories in search advertising and auctioned media. Cost is $1,750; $1,400 for SEMPO members. SEMPO is working with Google to award graduates of the Advanced Search Advertising course a voucher covering the cost of the Google Advertising Professionals (GAP) program certification test, a $50 value. Google and SEMPO are also working together to incorporate GAP practice questions into SEMPO's curriculum.

All courses offer student and military discounts as well.

About the eMarketing Talk Show
The eMarketing Talk Show ( is an educational Internet marketing podcast suitable for experienced Web professionals as well as beginners. Covering topics related to Internet marketing such as pay-per-click, search engine optimization and e-mail marketing as well as strategies for achieving higher conversions and understanding website analytics, their guests explain in detail various concepts that have become necessary for anyone wanting to grow their business online. Unlike other podcasts, this internet marketing and SEO podcast offers facts, advice and tools that you can take action on right away. After they are recorded live, the audio files are accessible 24/7 on their website at Those interested in being notified of upcoming shows are encouraged to sign up for the eMarketing Talk Show Guide.

About the Search Engine Marketing Professional Organization (SEMPO)
SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing.

Representing thousands in 40 countries, SEMPO has more than 800 members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Yahoo!, Google, SMX, Search Engine Strategies, DoubleClick, Baidu, and MediaPost.


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