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SEMPO Launches Survey on the Size and Impact of Current SEM Activities and Spending

SEMPO Launches the most comprehensive study to date on the search engine marketing industry

Palo Alto, CA, October 5, 2004 - The Search Engine Marketing Professional Organization (SEMPO) announced today that it is launching a first-ever comprehensive survey to estimate the size of the North American advertiser spending on search engine marketing and critical trends in the burgeoning SEM sector. SEMPO, a non-profit professional association, represents the common interests of 278 search engine technology vendors, marketing agencies, and consultants worldwide. To launch and manage the survey, SEMPO has contracted market researcher Rick E. Bruner, of Executive Summary Consulting, to conduct the survey and analyze results.

"The SEMPO survey will provide a big-picture view of current search engine marketing activity and spending as well as planned spending and growth," according to Barbara Coll, SEMPO Chair and President. "While there has been research focusing on such SEM subcategories as pay-per-click advertising, paid inclusion, and search engine optimization, this is the first survey across all segments aimed at providing a comprehensive picture of total revenues and trends in the SEM arena."

SEMPO welcomes and encourages participation in the survey by all qualified parties, including search engine marketing agencies, corporate webmasters, affiliate marketers and in-house search marketing professionals.

Companies and individuals interested in participating may take the survey online. SEMPO plans to release survey results at industry events later this Fall.

All survey participants will receive complete results via e-mail. Participants will also be invited to join a free conference call with Rick Bruner and SEMPO Board members to discuss survey findings.

"No one is in a better position to conduct this much needed survey," said SEMPO President Barbara Coll. "Our 278 members cover the entire spectrum of interests and activities in the SEM marketplace, providing strong input on the kinds of data needed to assess the market as a whole. When released this November," Coll added, "the SEMPO survey will be invaluable for smarter planning and resource commitment by our member companies as well as for corporations planning their search market activities and budgets.

President of Executive Summary Consulting, Rick E. Bruner is a leading market researcher and strategic consultant in the sector of Internet marketing. He is the co-author of the popular books Net Strategies and Net Strategies 2.0: Best Practices for Web Marketing (2000, New Riders), and he has consulted for clients including American Express, Gillette, MSN, New York Times Digital, Double Click, the Interactive Advertising Bureau, the Online Publishers Association and the Search Engine Marketing Professional Organization. Details about Executive Summary Consulting can be found at

Search engine marketers or press interested in talking with Mr. Bruner about the survey can contact him by email at: or by phone at 646.554.0936

About the Search Engine Marketing Professional Organization (SEMPO)
SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing.

Representing thousands in 40 countries, SEMPO has more than 800 members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Yahoo!, Google, SMX, Search Engine Strategies, DoubleClick, Baidu, and MediaPost.


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