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Search Engine Marketing Professional Organization (SEMPO) Commences Research on the Size and Impact of Current Search Engine Marketing (SEM) Market

Comprehensive industry overview focuses on Pay for Performance (PFP), Pay per Click (PPC) market, Paid Inclusion (PI) and Search Engine Optimization (SEO) sectors of fast-growing and complex marketing sector

San Jose, CA, August 3, 2004 - The Search Engine Marketing Professional Organization (SEMPO) announced today that it has contracted market researcher Rick E. Bruner, of Executive Summary Consulting, to conduct a comprehensive study to estimate the size of U.S. advertiser spending on search engine marketing and critical trends about the SEM sector. This research project is currently in the field, with a final report expected to be released toward the end of the summer.

The research includes three methodological approaches:

  • A thorough review of third-party public research, analysis and commentary that already exists concerning the search market
  • In-depth interviews with numerous leading experts in the search marketing field
  • An original survey of hundreds of marketers and specialist in search marketing

The scope of search marketing activities being examined as part of this ground-breaking research project will include "natural" or "organic” search optimization, paid inclusion, pay per click advertising, contextual listings, behaviorally targeted listings, and more.

The study will also examine current critical search trends including the outpacing of supply vs. demand in search advertising inventory, the challenges posed by the complexity of search marketing services, click fraud, and the impact in the sector of SEM activities by affiliate marketers.

Mr. Bruner presented a preview of the research project at a SEMPO members only meeting on the evening of Monday, August 2, at the Search Engine Strategies Conference, San Jose.

The research survey is still in final stages of development. Search engine marketers who would like to participate in the survey can email Mr. Bruner at

About Executive Summary Consulting
President of Executive Summary Consulting, Rick E. Bruner is a leading market researcher and strategic consultant in the sector of Internet marketing. He is the co-author of the popular books Net Strategies and Net Strategies 2.0: Best Practices for Web Marketing (2000, New Riders), and he has consulted for clients including American Express, Gillette, MSN, New York Times Digital, double-click, the Interactive Advertising Bureau, the Online Publishers Association and the Search Engine Marketing Professional Organization. Details about Executive Summary Consulting can be found at

Press interested in talking with Mr. Bruner about current trends in search marketing contact him at 212 280

About the Search Engine Marketing Professional Organization (SEMPO)
SEMPO is a non-profit professional association working to increase awareness and promote the value of Search Engine Marketing worldwide. The organization represents the common interests of more than 245 companies and consultants worldwide and provides them with a voice in the marketplace.


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