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Search Engine Marketing Professional Organization (SEMPO) Founded to Promote Search Engine Marketing Services

San Jose, CA, August 20, 2003 – More than 300 search engine marketing firms and consultants today announced that they are joining forces to become founding members of the Search Engine Marketing Professional Organization (SEMPO). The mission of the new industry association is to increase awareness and promote the value of search engine marketing services.

Barbara C. Coll, President of SEMPO, said, "Search engine marketing is ready to become an integral part of all marketing campaigns for online businesses. SEMPO will inform marketing executives worldwide that search engine marketing programs are highly-effective, cost-efficient ways of generating high-quality sales leads and customers for their businesses."

Noel McMichael, President of Marketleap and Vice President of SEMPO, said, "Search engine marketing campaigns, including website optimization, keyword advertising and paid inclusion programs, are the best online marketing method available to marketers today. SEMPO will help businesses recognize that value in search engine marketing services and provide core educational materials about tools, vendors, consultants, programs and successful search engine marketing campaigns."

Danny Sullivan, editor of and widely considered one of the Internet's search engine guru, said, "Search engines are an incredibly valuable way to reach consumers, and there's a thriving group of marketers that know how to tap into this important traffic. It's great to have SEMPO launched to help spread the word about search engine marketing in general and to help those within the industry that specialize in this type of advertising."

SEMPO also announced the members of its board of directors. They include:

At the same time, industry analysts from US Bancorp Piper Jaffray and Jupiter Research both announced exciting new numbers about the Search Engine Marketing industry. See separate press releases for more information.

About the Search Engine Marketing Professional Organization (SEMPO) 
SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing.

Representing thousands in 40 countries, SEMPO has more than 800 members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Yahoo!, Google, SMX, Search Engine Strategies, DoubleClick, Baidu, and MediaPost.


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