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2018 Forum - Who Should Attend
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Who Should Attend

You do not have to be a SEMPO member to attend, but when you register as a non-member we'll include a 12-month membership. All search marketing professionals should attend the 2nd Annual Search Industry Forum including:

  • Search Marketers, Advertisers and Consultants
  • Marketing Professors & Students
  • Business Managers focusing on the Global Economy

How to Persuade Your Boss

We want you to join us in Miami for the 2018 SEMPO Industry Search Forum! To help you convince your boss to send you and fund the trip, here are some guidelines to help prepare you to make the pitch!

Timing is everything: Know when to ask. Explain that you need to purchase during a certain time to get the early bird special. If you have regular one-on-ones, it may be good to talk to them during this time that they have blocked off.

Tell why: Create an agenda for yourself of all the sessions and networking events you are going to attend. Describe how each training session on day 1 offers a certificate of completion that is beneficial to your career growth.

Make an outline with bullet points or justifications on why it will benefit you and your company. Show that you will make the most of it, and why networking and attending the workshops and sessions are important. Ask yourself what your short-term and long-term goals are with your organization’s objectives, and pair them with sessions that will contribute the most to the goals. Explain how it will make the company more profitable, functional and flexible.

Download Justification Request Template Here


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