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2017 State of Search Report (SOS)
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2017 State of Search Marketing Survey

SEMPO is proud to announce the 12th Annual State of Search Survey. This year, SEMPO is partnering with Forrester to field and analyze the annual State of Search that continues to explore search marketing as part of the larger digital marketing mix. This year’s survey also continues its unique approach to collect data on separate tracks for Marketers and Agencies that allows for valuable comparisons and analyses not available with other digital marketing surveys.

The survey is a continuation of SEMPO’s annual tracking of digital marketing trends including Search Engine Optimization, Pay Per Click Advertising, Social Media Marketing and other digital channels.The 2017 survey includes questions about:
  • Search engine optimization (SEO/organic search)
  • Paid search (pay-per-click advertising or paid search)
  • Social media (organic and paid)
  • Email marketing and Display marketing
  • Staffing
  • Tools and technologies
  • Initiatives for 2018 

2017 State of Search Survey coming soon!

Why Participate?

  • Your data matters, ensure your input is part of this industry report
  • Responses will be kept strictly confidential and published only in an aggregated and anonymous manner
  • The survey only takes about 15-20 minutes to complete
  • All participants will receive a copy of the report

Read the 2017 State of Search Press Release to learn more about the survey.


Past State of Search Reports

Access to the latest 2016 report is restricted to SEMPO members only. Log-in to your SEMPO account or join SEMPO to view and download the 2016 report. All other past reports are public and can be viewed here.

Want a preview? Watch the Search Research Hangout aired on February 28, 2017.

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