2015

Navigating B2B SEM Attribution
Aug 12, 2015

Presented by:
Aaron Bird, CEO, Bizible.com

When it comes to attribution, B2B companies and agencies with B2B clients are facing an uphill battle. Unlike B2C, B2B companies have long, complex buying process, often with multiple decision makers involved. In addition, B2B companies often have more data sources (CRM, marketing automation, ad networks), adding even more complexity to understanding paid search performance. This webinar will tackle those issues head on and offer a few thought-provoking actionable takeaways for how in-house AND agency marketers can deliver revenue-focused B2B attribution.

View the recording and PPT archives now

Why Calls Are Better Than Clicks
July 23, 2015

Presented by:
McKay Allen, Director of Content and Communications, Convirza

Most marketers are obsessed with getting clicks and web leads. They want form-fills and email addresses. Our message is simple: that's an outdated way of thinking. Calls are better. In this webinar, we'll discuss why calls have usurped clicks as the preferred lead for nearly every business.

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How To Supersize Your Audience
May 20, 2015

Presented by:
Mike Grehan, CMO & Managing Director, Acronym
Brian Kleisner, Strategic Consultant, Digital Marketing Communications, Search & Paid Media, Humana
Winston Burton, Vice President, SEO, Acronym
Jonathan Cho, Executive Vice President, Agency Development, Acronym

Marketers are laser focused on connecting with potential customers at critical decision making moments. The trouble is, you’re always duking it out with your competitors trying to get your message seen and heard before them, to put you firmly where you want to be, right in front of a potential new customer.

View the recording and PPT archives now

2014

Webinar presented by Covario: Search and the Customer Journey
November 18, 2014

Presented by:
Alex Funk, Manager, Senior Director of Digital Media Strategy, Covario
Jeff Miller, Account Director, Covario
Doug Chavez, Global Head of Marketing Research and Content, Kenshoo

In 2015 we’ll likely see more emphasis on developing highly profitable, high ROI paid media campaigns. How do you validate the investment of “top of funnel activities" for both the benefit of the advertiser and the end customer?

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Webinar presented by Satrix: How Client Success Pays Off
November 12, 2014

Presented by:
Evan Klein, Founder & President of Satrix Solutions

Whether your search and digital marketing firm is looking to raise capital, use equity to purchase an asset, or sell the business outright, the value ascribed to your company is heavily dependent upon your rate of growth.

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Webinar The Evolution of Google’s Search Engine Results Pages and Their Effects on User Behaviour
September 30, 2014

Presented by:
Ian Everdell, Manager, User Experience and Research, Mediative

In 2005, Mediative (formerly Enquiro) conducted an eye tracking study to understand how searchers interact with the Google SERPs and what this means for businesses. Those findings resulted in a popular term used amongst the industry called the Golden Triangle, which indicated a pattern on the SERP page that had the highest area of interest and attention by searchers.

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Webinar presented by iCrossing: Organizational Nirvana; 5 Steps to Properly Integrate SEO 
September 11, 2014

Presented by:
Doug Platts, Vice President, Search Strategy, iCrossing

It’s not easy being an SEO. With a constantly evolving search landscape and ranking algorithms being updated on a daily basis, the need for integration at all levels of an organization means the difference between a good – and great – SEO team is getting wider.

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Webinar presented by WSI: What’s New In Mobile Marketing 
June 19, 2014

Presented by:
Darin Swick, Founder, Global Digital Enterprises, Inc.

Global mobile subscriptions now exceed 6 million per year and mobile traffic accounts for 25% of all global internet traffic with one in four searches conducted on a mobile device. Mobile is predicted to replace home computing as the go-to platform for internet users as early as 2015.

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Webinar presented by Covario: 2014 Trends & Opportunities in Multicultural & International Search 
May 20, 2014

Presented by:
Maria Whatley, Sr. SEO Strategist, Covario
Elena MacGurn, Sr. Strategist, Global SEO, Covario
Donna Bedford, Global SEO Manager, Lenovo

With so many recent developments in the world of international search, how do you know where to focus your efforts? Join Covario’s and their client Lenovo’s global SEO experts in this webcast discussion of the latest trends, international search engine updates and country-specific expectations to be considered in this year’s global marketing campaigns.

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State of Search Market: Advertiser Perspective 
May 6, 2014

Presented by:
Jeffrey Dreiblatt, PricewaterhouseCoopers UK Digital Marketing Group
Elijah Kirsch, Cars.com
Moderated by Marc Englesman, Digital Brand Expressions

This webinar will details the 2013 State of Search Survey results from an advertiser perspective. Our speakers will be announced soon. SEMPO members can view the detailed survey findings for free by downloading the 2013 State of Search Marketing Report here. Past reports can be viewed here.

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Webinar: State of Search – Agency Perspective
April 24, 2014

Presented by:
Doc Sheldon, Doc Sheldon’s Clinic
Steve Plunkett, Rockfish
Moderated by Marc Englesman, Digital Brand Expressions

In part 1 of a 2-part series, Marc Engelsman, will be talking with a couple of agency speakers who will add their own insights & perspective on the findings in the 2013 State of Search Survey report that was released on January 30, 2014. Our two speakers, Doc Sheldon and Steve Plunkett, will be able to provide a dynamic view of the industry results in this educational webinar.

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Engage Chinese Consumers Through Digital Marketing Channels
January 15, 2014

Presented by David Zhou,Director of Overseas Business
adSage

China is the largest market of luxury brands, and it is continuously growing. Many global brands have successful or failed experience on engaging Chinese consumers. How to find out the right target audience on China internet, and understand their behavior online and offline are big challenges for marketers outside of China.

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2013

SEMPO/ClickZ Salary Survey Results
December 10, 2013
Presented by SEMPO Research Committee:
Cherie Sauer, WebMetro
Nathan Safran, Conductor
Moderated by Melanie White, ClickZ

Join us on Tuesday, December 10th at 12PM ET, for a Member-Only Webinar to present the 2013 Salary Survey results. This will be a formal presentation on the current search industry salary data.

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101 SERIES WEBINAR: Making the Most of Remarketing: Targeting the Users that Count
October 29, 2013
Alan Amerault, Associate Director
Cardinal Path

We'll be exploring methods for identifying high-value pages where site-owners are missing the mark: Assessing conversion funnel drop-off and determining how best to retarget site visitors can be a great way to kick-start display advertising to those that might best resonate with your messaging. From there we can discuss the risk-averse strategy of building targeted lists of users (utilizing the Google Display Network as an example) to best understand the marketing opportunity.

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101 SERIES WEBINAR: Bidding with AdWords Enhanced Campaigns
September 24, 2013
Ken Moss, SEM Consultant and Instructor
Cardinal Path

Within this Webinar we discuss strategy on using enhanced campaigns to maximize the performance of your AdWords account.

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Introduction to Russian Market: Audience, Key Traffic Sources and Yandex
August 29, 2013
Anna Korolekh, Marketing Manager
Kate Sudarkina, PPC Analyst
Promodo Online Marketing Company

Russian-speaking countries seem a very mysterious and often unattractive market for most business owners and marketers. To learn which of the stereotypes are true and which are false SEMPO have invited experts who have had a chance to do both “Russian-style" online marketing and traditional global online marketing to share their insights and experience.

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The Complicated World of Local Search
July 25, 2013
Dan Leibson, SEO Manager
Relevant Ads

The local web ecosystem is fragmented across local search (Google Places/+ Local), local organic search (in this post-Venice update world) and mobile. These are fragmented even further by complicated local search ranking factors, mobile operating systems, and apps, that are critical for local discovery.

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Yes You Can! Making SEO-cial Work For Your B2B Brand
May 14, 2013
Marc Engelsman, Director of Client Strategy & Analytics
Digital Brand Expressions

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Getting Global: International SEO
April 23, 2013
Gianluca Fiorelli
I Love SEO

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Mobile Trends For Marketers
April 16, 2013
Will Critchlow, Founder
Distilled

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How SEM Marketers Can Break the Barrier Into Display
April 2, 2013
Dax Hamman, Chief Revenue Officer Chango
Jeff Campbell, Co-Founder Resolution Media
Erik Bratt, VP Marketing Tealium

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Content Balance: Sharing Value vs. Self-Promotion
March 26, 2013
Mackenzie Fogelson, Owner, Mack Web Solutions

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Quantifying Outreach 2012
March 20, 2013
Michael King, Director of Inbound Marketing
iAcquire

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Content Design and Production: Best Practices
March 5, 2013
Pete Wailes, Operations Director
SEOgadget

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Product Listing Ads: They're All the Rage
February 19, 2013
Elizabeth Marsten, Director of Search
Portent

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2012

Best Practices 2013 from the ClickZ Faculty Academy
December 20, 2012
Thom Craver, Simon Heseltine, Lisa Buyer, Sundeep Kapur

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Search Synergy: Maximizing Your Online Shelf Space
December 11, 2012
Alex Funk, Director of Digital Media Strategy, Covario
Kelly Wrather, Marketing Manager, Kenshoo

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Optimizing Your Web Site: Where to Begin
November 8, 2012
Dan Ouelette, Director of Product Management SEO/SEM, Catalyst

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Big Changes: AdWords' New Display System, Keyword Contextual Targeting
October 4, 2012
Presented by Heather Cooan, MBA, Manager, Advertising & New Media Strategy, Cardinal Path

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Case Study: How one etailer increased conversion rates by 65% in 18 months
September 20, 2012
Presented by Scott Smigler, President, Exclusive Concepts and Nikhil Rajpal, Vice President of Client Services, Exclusive Concepts
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Link Building – The What, How, and Why's of Link Building
September 6, 2012
Presented by Bob Tripathi, Founder and Chief Marketer, Instant E-Training
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The 20-Minute PPC Work Week
August 16, 2012
Presented by Larry Kim, Founder and Chief Technology Officer, WordStream
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Retargeting Exposed – Search Retargeting for the Search Marketer
July 26, 2012
Presented by Dax Hamman, Chief Revenue Officer, Chango
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Attribution Modeling with Google Analytics
July 12, 2012
Presented by Jen Cykman, Digital Intelligence Consultant, Cardinal Path
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Mobile SEO: Panel Discussion
June 28, 2012
Moderator: Sherwood Stranieri, SEO Consultant, Skypromote
Panelists: Bryson Meunier, Director of Content Solutions, Resolution Media.
Adam Boalt, President, BOALT

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From Desktop to Storefront: SEO Strategies that Drive In-store Sales
June 14, 2012
Presented by Brad Beiter, VP, SEO Strategy, Performics and Paul Williams, Local SEO Specialist, Performics

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Why On-Page SEO Still Works
May 3, 2012
Presented by: Bob Tripathi, Founder and Chief Marketer
Instant E-Training

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Additional Questions

Enterprise SEO/SEO for Large Websites
April 26, 2012
Presented by: Micah Fisher-Kirshner, Senior SEO Manger, Become, Inc. and Stephanie Ridley, SVP, Starcom MediaVest Group (SMG)

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How to Master LinkedIn to Generate Leads for Your Business
April 5, 2012
Presented by: Rebecca Corliss, Inbound Marketing Manager, HubSpot

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Future Proofing Your SEO
March 15, 2012
Presented by: Eric Enge, President, Stone Temple Consulting and co-author, The Art of SEO

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Crash-course: Remarketing with Google AdWords
March 8, 2012
Presented by: Corey Koberg, Sr. Partner and Founder, Cardinal Path

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Developing an Integrated Content Marketing Strategy
February 23, 2012
Presented by: Mike Corak, Executive Vice President of Strategy, ethology

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101 Webinar: The Building Blocks of SEO – The 2C's of SEO
February 2, 2012
Presented by: Bob Tripathi, Instant E-Training

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Professional Webinar: Inspire your Customers to Evangelize Your Company with Google+
January 26, 2012
Presented by: Google

Playback recorded webinar (Members Only)

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2011

Ten Different Kinds of Search
December 15, 2011
Presented by: Jay Berkowitz, Ten Golden Rules

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Using Data Feeds to Supercharge Holiday Sales
October 27, 2011
Presented by Benjamin Vigneron, Director of Analytics & Automation, eSearchVision

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The Future of SEO: How Technology is Changing the Way SEO is Practiced
September 20, 2011
Presented by Nathan Safran, Conductor

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Page One Dominance: How to Protect Your Brand Online
August 25, 2011
Presented by: Sam Stratton and Mike Essex, Koozai

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How to Get the Best Results with Strategic Conversion Optimization
June 23, 2011
Presented by: Chris Goward, WiderFunnel Marketing

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Careers in Search
June 16, 2011
Presented by:

  • AJ Lawrence, CEO, The JAR Group, and Chair, SEMPO Research Committee
  • Chris Taylor, Director, Executive Searchfor Onward Search Internet Marketing Division
  • Peter Leshaw, In-House SEO Team Builder

Playback recorded webinar (Free, requires registration)

Facebook Advertising — Advanced Strategies
Thursday, June 9, 2011
Presented by Peter Chun, Senior Director and Max Kalehoff, VP, Marketing at Clickable

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Review of Free Search Marketing Tools
May 26, 2011
Presented by: Laura Mackenzie-Callow, Intuit.com

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2011 State of Search Marketing
May 12, 2011

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From Keywords to Conversions: A Love Story
April 21, 2011
Presented by: Korina Stark, WebPosition

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How to Perform a Technical SEO Audit
March 29, 2011
Presented by: Justin Seibert and Paul Woodhouse, Direct Online Marketing

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SEO Keyword Strategy and Research
February 17, 2011
Presented by: Dylan Higginbotham, SEO Analyst at Orange Soda

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Balancing User Experience, Design, and SEO
January 27, 2011
Presented by: Kathy Fealy, KF Multimedia & Web, Inc.

2010

Search and Social – APAC region, by David Iwanow 
Advanced Social Media, by Pradeep Chopra
November 24, 2010

Search and Social – Singapore, by SEMPO Singapore
Online-Offline Marketing Integration, by Allen Qu
October 27, 2010

Developing Negative Keyword Strategy: Developing negative keyword lists that cut costs and increase ROI
Connie Stack, Chief Revenue Officer, WordStream
October 21, 2010

Playback recorded webinar (Free, requires registration)
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Search and Social – Japan, by SEMPO Japan 
Search and Social – China, by SEMPO China
September 29, 2010

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Measuring Performance Across Digital Channels – Not All Data is Created Equal
Jason Tabeling and Roy Bielewicz, Rosetta.com
September 23, 2010

Playback recorded webinar (Free, requires registration)
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The SEO Value of Social Media
Ray “Catfish" Comstock, BusinessOnLine
August 26, 2010

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Search and Social – India,
SEMPO India
August 25, 2010

Selling Social Media to your Boss and Clients
by Vivek Bhargava
August 25, 2010

Social Media Optimization
Pradeep Chopra
July 28, 2010

SEO: How to Perform a Technical SEO Audit
Dan Patterson, SEO.com
July 22, 2010

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Connected Marketing: A New Age for Information Providers and Marketing Practitioners, Mike Grehan, Incisive Media and Jonathan Allen, Search Engine Watch
July 14, 2010

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SEO: Keyword Strategy and Research
Chris Keating and Dan Malachowski, and Jonah A. Berger, Performics
June 17, 2010

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Findability and Usability: How Designing for Visibility Pays Off
Rob Garner, iCrossing
May 20, 2010

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关注百度SEO(中文版)
SEMPO APAC Committee
May 12, 2010

Social Networks and Search
Parks Blackwell, Senior Client Development Manager, Range Online Media
April 22, 2010

Playback recorded webinar (Free, requires registration)
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SEMPO State of Search Engine Marketing Report 2010
Marc Engelsman of Digital Brand Expressions and Stefan Tornquist of eConsultancy
April 8, 2010

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How Search Engines Work
Mike Grehan of IncisiveMedia
March 9, 2010

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Pay Per Click 101: Techniques for Campaign-Driven ROI
February 25, 2010

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搜索引擎优化必要的两大课题 
演讲嘉宾: 渠成 (Allen Qu), Netconcepts, Motoko Hunt, AJPR
2010年2月24日

Mobile Search Marketing 101
Marc Wendling and Benny Blum of eSearchVision
January 21, 2010

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2009

Keywords, Keywords, Everywhere! Discovery, Analysis, and Strategies in Keyword Research
December 10, 2009

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The Changing Natural Search Landscape: How to Evolve Your SEO Strategy for 2010 and Beyond
Chris Humber, 360i
October 22, 2009

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Mobile Marketing for Beginners
Cindy Krum, Rank-Mobile, LLC
October 15, 2009

Playback recorded webinar (Free, requires registration)
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Google Quality Score in High Resolution
September 24, 2009

Playback recorded webinar (Free, requires registration)
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The Economics of Local Search Advertising
August 20, 2009

Playback recorded webinar (Free, requires registration)
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The SEO Job Landscape in 2009 and Beyond
July 30, 2009

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Appropriate Attribution: How to Know if Last-Based Attribution is Wasting Your Hard Earned Marketing Budget
June 25, 2009

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Buyer's Guide: Choosing the Right Attribution Management Technology
June 11, 2009

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Introduction to the Emerging Technologies Committee: Impact of Social Media on Search
May 28, 2009

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State of Search-Asia
April 23, 2009

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The 2008 State of the SEM Market Survey" Topline Results – The Economy and Search
March 26, 2009

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PPC Negative Keywords
February 26, 2009

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The Great Divide
January 29, 2009

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2008

Social Media For the Rest of Us: Sourcing Corporate Feed Content
November 20, 2008

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Recession Proof Your Search Marketing
October 30, 2008

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Secrets of Content Campaigns
September 25, 2008

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Predicting the Future: How to Know What Your Customers Will Buy Before They Do
August 28, 2008

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Using Search To Manage Your Brand's Online Reputation
July 31, 2008

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In-House vs. Outsourcing
June 26, 2008

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Why Content Advertising Should be Added to Your SEM Media Mix
May 29, 2008

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The Changing Face of Search
April 24, 2008

International Search Marketing
March 27, 2008

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SEO Career Planning and Salary Survey Data
February 7, 2008

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2007

Digital Shelf: The Search Marketing Opportunity for Packaged Goods
December 18, 2007

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Localizing Your Online Marketing Efforts For Greater Results: A How-To for Local and National Advertisers
November 29, 2007

AdCenter
Presented by Microsoft
September 27, 2007

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Web Analytics for Search Engine Marketing
July 19, 2007

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Building Relationships – The Key to Getting SEO Done In-House
June 28, 2007

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Embracing Local Search as a Complementary Medium, Presented by Superpages.com
May 31, 2007

SEMPO Presents Findings from its State of Search 2006 Survey
April 5, 2007

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The Combined Impact of Search and Display / Search Daypart Conversion Rates
Presented by Atlas
March 29, 2007

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SEMPO Latino Session: Grow Your SEM Strategies in Latin America and with the US Hispanic Markets
February 26, 2007

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Click Fraud, Presented by Google
February 22, 2007

2006

“SEO and Legal Issues" – ENCORE PRESENTATION
December 14, 2006

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“Starting a Career in Search Marketing"
November 30, 2006

Playback recorded webinar (Windows Media File)
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“SEO and Legal Issues"
October 24, 2006

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“Early Look at Yahoo! Search Marketing's New Platform"
September 26, 2006

“Search and Branding: How Consumers are Discovering Brands Online"
May 25, 2006

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“Click Fraud"
April 20, 2006

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“Pay Per Call 101: Beyond the Hype", Presented by Ingenio
March 20, 2006

“Online Driving Offline"
January 31, 2006

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2005

“Search Marketing Benchmarking: What's to Come in 2006"
December 14, 2005

Executive Briefing – Ideas: “SEO for CEOs"
November 30, 2005

Playback recorded webinar (Windows Media File)
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Search Engine Marketing: It's Not Just Paid Search! (Session 2)
October 26, 2005

Playback recorded webinar (Windows Media File) – Part 1Part 2
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Search Engine Marketing: It's Not Just Paid Search! (Session 1)
September 21, 2005

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Planning and Budgeting for Search Media
August 30, 2005

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