SMB Search Marketers: Increase Client Retention by Using Better KPIs
March 29, 2016
2016 will be another banner year for local media expenditure on the part of small to medium businesses, with investment exceeding well above $50 billion. Much of this figure will be put toward online marketing in some form, including display ads, pay-per-click, online directories, social media, and local SEO. The question is–How can search marketers best retain SMB clients? Answer–By using better KPIs to prove their value.
Director of Relationships
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The Digital Branding Revolution with DNA
February 10, 2016
By the end of 2016, over 1300 new domain extensions will be available on the internet – everything from .club, .london and .nike. This innovative program will be one of the biggest changes to the web as we know it and is designed to provide alternatives to .com and other historical namespaces as well as enormous branding and search related opportunities for the online industry.
Head of Professional Services,Neustar
Dean – DNA University