The final selection process to choose the award recipient was done by SEMPO members after the distinguished judges of the Global Awards narrowed each category down. As each finalist is deserving of the award, the members had the very difficult task of selecting one recipient in each category who they believe is most deserving out of an impressive group of finalists.
Best Paid Search Campaign (Agency/Consultant)
Integrated effort using Paid Search. This award recognizes exceptional integration efforts between paid search advertising campaigns and using a variety of both online and offline activity. Recognizes successful efforts by agencies or consultants running paid search campaigns (text ads, shopping campaigns or RLSA), across one or more ad platforms, demonstrating continuous improvement and a positive return on investment.
- DAC – DAC Derive 80% YOY Growth in Bridgestone Retail Leads
- Bluerank – Taking the Next level of PPC efficiency by Means of Foreign Expansion with Loopmasters
Best SEO Campaign (Agency/Consultant)
Integrated effort using SEO. This award recognizes exceptional integration efforts between organic search engine optimization and using a variety of both online and offline activity through continuous improvement of technical elements, on-page content and off-page factors.
Best Use of Technology/Tool (Ecosystem)
This technology/tool emerged to change the face of search marketing through its impact on customers and competitors. The company who produced the technology deserves recognition for the game-changing way in which they operate.