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#SEMPOChat: Site Search
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Join us for our SEMPO Hangout where we break into a brand new subject--site search.

7/25/2017
When: July 25, 2017
2:00 PM Eastern Time
Where: Watch Live on YouTube Live: https://www.youtube.com/user/sempovideo/feed
United States
Contact: SEMPO
781-876-8866

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About This SEMPO Chat

Presented by the SEMPO Education Committee and Industry Experts, SEMPO Chats cover topics in an open question-and-answer format live on YouTube. This month the theme is "Site Search". Our committee members and guest speakers will tell us about themselves, dive into the details of the monthly topic, and encourage questions from the audience throughout. Watch live on YouTube.

Tuesday, July 25, 2017 at 11 AM Pacific, 1 PM Central, 2 PM Eastern

 

Description

Join us for our SEMPO Hangout where we break into a brand new subject--site search. Whether you call it website search, on-site search, or simply site search, it's probably the most ignored form of search--that box in the upper right corner of your website where your visitors look for content on your own site.

 

Tune in on July 25 at 2pm ET to hear four site search experts discuss:

  • The importance and value of site search
  • Ways to assess your company's site search
  • Approaches to improve your company's site search

We'll also discuss our brand new Website Search Special Interest Group, where you can network with others interested in this important subject. 

 

Get Involved!

We encourage everyone to chime in to make a great conversation! To submit questions you can use the chat on YouTubeLive or you can chime in on twitter by tagging #SEMPOChat.

 

Guest Speakers

Mike Moran, Senior Strategist

Companyhttps://solosegment.com/
LinkedIn: https://www.linkedin.com/in/mikemoran
Follow Mike on Twitter: @mikemoran

Mike Moran is a member of the Board of Directors of SEMPO, and is an expert in digital marketing, search technology, social media, text analytics, machine learning, and web metrics. He serves as Senior Strategist at SoloSegment, a website search and content marketing services firm. Mike is also a senior strategist for Revealed Context and sister-company Converseon, a leading digital marketing agency. He is a program director of The Conference Board's Digital Strategy and Enterprise Digital Transformation Councils and a Senior Fellow for the Society for New Communications Research. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike is co-author of Outside-In Marketing and Search Engine Marketing, Inc., and author of the acclaimed Internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules.You can learn more about Mike at his website.



Todd Ulise, Vice President

Companyhttp://ad.net/
LinkedIn: https://www.linkedin.com/in/toddulise1/

FollowTodd on Twitter: @todd_ulise

In nearly 20 years in digital media Todd Ulise has successfully built up three companies taking revenue from $1,000,000 to $65,500,000 while hiring and training hundreds. Ulise is Vice President of Ad.net.

Ulise holds an MBA from Pepperdine and a Triple Major from University of Arizona.

   Steve Zakur, CEO

Companyhttps://solosegment.com/
LinkedIn: https://www.linkedin.com/in/stephenzakur/

Follow Steve on Twitter: @stevezakur

Stephen Zakur is the CEO of SoloSegment and helps companies improve conversion rates in site search through a combination of analytics and cognitive technologies. Steve spends a lot of time talking to companies that don't realize just how often poor site search inhibits customer journeys because of their inability to measure the customer experience accurately.

 

Steve has built and lead technology organizations for twenty years. During the late 90s, he was part of the first internet wave running sales at a tech start-up founded by a buddy from business school. The rise and fall of that venture was deeply humbling, but the experience also turned him on to the high that can only be achieved in entrepreneurial experiences.

   Joe Maloney, General Manager

Companyhttps://www.searchiq.co/
LinkedIn: 
https://www.linkedin.com/in/jmaloney/

 

Joe Maloney is the General Manager of SearchIQ. He is also a leader of venture-backed SaaS and consumer-facing technology businesses in the fields of AI and media.

 

Moderator

  Steve Plunkett, Sr. Search Scientist

LinkedIn: http://www.linkedin.com/in/dallasseoguru
Follow Steve on Twitter: @steveplunkett

Steve is an accomplished SEO scientist responsible for diagnosing trends in all aspects of search engine optimization and Internet-user behavior. His areas of expertise include keyword research for psychological relevance, pioneer in online reputation management, Internet conversion strategy, and digital and analog asset search optimization. He also specializes in organic SEO and user behavior across multiple devices and many social networks for brands.

He has been involved in the strategy and execution of over 500 websites for both small businesses and Fortune 500 companies. He has spoken for the State Bar of Texas, SearchExchange, BlogWorld, PubCon Dallas, PubCon Las Vegas, and both district and regional conferences and conventions for the American Advertising Federation. Additionally, he has served on the board of directors for the Dallas Ad League, was President of the East Texas Ad Federation, and was the Internet privacy advisor for the 10th district of the American Advertising and National American Advertising Federations.Steve studies user behavior across multiple devices and need states, his daily focus is on brands in search, (voice, organic, mobile) and social.

 

 

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