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#SEMPOChat: Paid Search
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#SEMPOChat: Paid Search

In this informative session, presented by the SEMPO Education Committee and the Industry Experts, we will cover topics on Paid Search. Join our expert guest speakers as they cover these topics, and more, in an open question-and-answer format.

When: September 27, 2016
2:00 PM Eastern Time
Where: Watch on YouTube Live:
United States
Contact: SEMPO

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About This SEMPO Chat

Presented by the SEMPO Education Committee and Industry Experts, SEMPO Chats cover topics in an open question-and-answer format live on YouTube Live. This month's theme is Paid Search. Our committee members and guest speakers will tell us about themselves, dive into the details of the monthly topic, and encourage questions from the audience throughout. Watch live on YouTube Live! Not available during live broadcast? Not a problem! A recording of the SEMPOChat will be available on the SEMPO YouTube page immediately following the live broadcast.  

Tuesday, September 27, 2016 at 11 AM Pacific, 1 PM Central, 2 PM Eastern


Get involved!

We encourage everyone to chime in to make a great conversation! To submit questions, you can use the feature on YouTube Live or you can chime in on twitter by tagging #SEMPOChat.


Guest Speakers


LuRae Lumpkin, EVP Strategic Development 

LuRae has led and inspired teams with award winning campaign execution in over 100 countries and 42 different languages. Her leadership and innovative thinking have created groundbreaking results for both clients and agencies, leading to multiple prestigious industry awards and recognition for numerous Fortune 500 clients.

She has held executive roles with the world's largest and most well known agencies in the industry including GroupM, iCrossing, Covario/iProspect, as well as Chief Marketing Officer role client side.

Benjamin Smith, Digital Marketing Consultant 

Twitter: or

I use business strategy and web analytics data to develop and implement digital marketing programs that generate sales and leads honestly and effectively.

We serve medium and large businesses, specializing in the implementation of state of the art paid search and display marketing techniques. We manage multi-million dollar campaigns for clients all over the world.


As a WSI Digital Marketing Professional, I can leverage the capabilities of the largest digital marketing organization in the world. WSI has over 1,000 offices in 81 countries. WSI has strategic partnerships with leading marketing and technology suppliers such as Google, Bing, Yahoo, HubSpot, SEMPO and more. We have developed emerging web technologies and marketing techniques that assist me in taking my clients' web presences to the next level by building affordable digital marketing solutions that work.

Specialties: Internet Marketing, Paid Search Marketing, Display Marketing, Facebook Advertising, LinkedIn Advertising, Search Engine Optimization SEO, Web Analytics, Pay per Click PPC, Sales Leads, Lead Generation, Internet Branding and Identity, Email Marketing, Video Marketing.



Manny Rivas, VP of Client Services

Manny Rivas is VP of Client Services at Aimclear, a driven marketing agency dominant in audience targeting, modern distribution, customer acquisition and classic creative values.


An industry leader in digital marketing strategy for search and display PPC, Manny is a seasoned speaker on the international circuit and recognized for his forward-thinking and fresh perspective. His creatively + analytically driven digital strategies — from video to search to social — have led marketing campaigns for global and national brands, including Firestone, Dell and The Washington Post.


He also likes fishing. 




Justin Fuchs, Search Engine Marketing Specialist
Company: ProPresence

Justin has been involved in the Search Marketing industry since its infancy. For over 10 years Justin has worked on projects in many different industries including healthcare, finance, information technologies, real estate, law, software, and various retail verticals. He has led in-house efforts, worked as a consultant, worked through agencies, and most meaningfully manages long-term client relationships.

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