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Webinar: Quantifying Outreach 2012
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Webinar: Quantifying Outreach 2012

When: Wednesday, March 20
1:00 PM EDT
Where: Online Webinar
Contact: Patti Morin

Online registration is closed.
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Quantifying Outreach 2012

NEW DATE:  March 20, 2013
1 pm ET

Featuring Michael King
Director of Inbound Marketing, iAcquire

This webinar will follow-up on iAcquire's Quantifying Outreach 2011 study wherein they analyzed 300k outreach emails to determine what features yield the highest efficacy for outreach in link building. In this talk Michael King (@ipullrank) will identify trends between 2011 and 2012 analyzing the effectiveness of a variety of tactics employed in iAquire's link building efforts.  We will also draw correlations between algorithmic updates such as Penguin and any spikes or drops in effectiveness.

Attend this webinar to learn:
•    Quantified difference in outreach effectiveness between content-based outreach and incentive-based outreach
•    What content-based link building tactic performs best at scale

•    What specific features of outreach emails perform better than others

SEMPO Members attend for FREE, but you must register to attend.   Nonmembers pay $15.

 Michael King, Director of Inbound Marketing, iAcquire

Michael King is an SEO Engineer by trade and Inbound Marketer by evolution. He works as Director of Inbound Marketing for leading content marketing agency iAcquire. Affectionately referred to "SEO’s Don Draper” Mr. King is also leading the expansion of iAcquire’s offering into on-page optimization and digital brand strategy.

Michael King (bka @iPullRank on Twitter) has an extensive background in software, web development and a proclivity for creative solutions. That experience has afforded him a track record of successfully coordinating the efforts of Creative, Strategy, Technical and Paid Media Teams to achieve synergistic solutions in harmony with long-term client campaign goals for several Fortune 500 brands. Previously, Mr. King was responsible for the SEO campaigns of LG, Citi, Sanofi Pasteur, Cartier, and General Mills as the SEO lead at Publicis Modem. Before that, he was member of the SEO team at Razorfish where he contributed to many wins for Ralph Lauren, ABC, ADT, State Farm, and several of Johnson & Johnson and Genentech brands.

As a contributor to leading industry blogs such as SEOmoz, Unbounce and Distilled, Mike continues to usher in ideas that shift the paradigm of SEO and Inbound Marketing as a whole. This is best illustrated by the Keyword-Level Demographics methodology Mr. King developed in 2011 that allows marketers to perfectly measure and target persona types. Mike has simultaneously made the transition to sought-after speaker delivering memorable talks at such conferences as SMX East, SearchLove NYC, Seattle Interactive, SMX Israel, SMX West, SES New York, LinkLove London, SMX Advanced and MozCon.


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