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101 Webinar Series - "Crash-course: Remarketing with Google AdWords"
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101 Webinar Series -

When: 3/8/2012
12:00 PM
Where: Online Webinar
Contact: Christine Whatley

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Crash-course: Remarketing with Google AdWords
part of the SEMPO 101 Webinar Series 

When:       Thursday, March 8, 2012
                   12 PM - 1PM EST
Where:      Online Webinar
Cost:          SEMPO Members - FREE
                    Non-members - $15
                    Not a member? Join today and attend this - and all SEMPO webinars - for FREE.

Speaker:   Corey Koberg, Sr. Partner & Founder                 
                    Cardinal Path

Many advertisers struggle to get conversions on the Google Display Network, but in this webinar we'll show you how to take advantage of the technique with the highest conversion rate (and it's not even close!).  We'll take a crash-course on retargeting via Google AdWords and cover:

  • What is Remarketing and why does it work so well?
  • Pitfalls and mistakes to avoid
  • Proven strategies for defining audiences
  • Getting up and running: Implementation walk through

Corey is a consultant and speaker in the field of search engine and online marketing, and is a regular instructor of web analytics, pay per click management, and other Internet marketing courses and webinars. Corey has been instrumental in helping companies find and employ a scientific, results-oriented, professional approach to the web analytics and search marketing.

Corey is the author of Google Analytics Essential Training (, 2010) and served as a technical editor of Performance Marketing with Google Analytics (Wiley, 2010).

He brings a wealth of experience in online marketing and website analytics, and has worked with companies large and small to implement and leverage Google Analytics to drive the bottom line.

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