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SEMPO Boston: The Evolution of Search - Event hashtag: #sempoBOS
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SEMPO Boston:  The Evolution of Search - Event hashtag:  #sempoBOS

Event hashtag: #sempoBOS

When: 10/26/2011
From 7:30 AM until 9:30 AM
Where: HubSpot
25 First Street
2nd Floor
Cambridge, Massachusetts  02141
United States
Contact: Maggie Georgieva

Online registration is closed.
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The Evolution of Search
Event hashtag: #sempoBOS

Google has been working hard on improving real time search. Bing, on the other hand, is trying to deliver more personalized search experiences. Yahoo! has spent some time on redesigning its search results pages to streamline the user’s search experience.

Wow, what else? In the last couple of years, search has been rapidly changing. This evolution is both fascinating and educational because it gives marketers an idea of what they should focus on next.

Join us for the panel "The Evolution of Search,” in which leading search marketing experts will discuss some of these changes and what they mean for us. Find out what search updates Google, Yahoo! and Bing have been releasing to improve their usability and attract more visitors. 

Adria Kyne, Director of User Experience and Search Marketing, Valassis Communications, will moderate as our panel explores: 

  • The role of social media in search
  • Where search is headed next
  • How you can prepare for the future and stay ahead of the curve
Meet the Panel

Brian Whalley, SEO & Website Manager, HubSpot

Brian is HubSpot's SEO and Website Manager. Before this, he was an Inbound Marketing Consultant at HubSpot and HubSpot's Community & Content Manager.

Brian has been working in internet marketing, website design, and internet technologies since 2002. In Inbound Marketing, Brian specializes in search engine optimization, technical setups, email marketing, and marketing and web analytics.

Matthew S. Diehl, Senior SEO Strategist, Charles River Interactive

Matthew S. Diehl has been in the Internet/Search Marketing industry since 2006. His primary expertise is in Organic Search Engine Optimization but has also managed Paid Search campaigns.

Now Matt is part of a talented and professional team of search engine marketers at Charles River Interactive, an award-winning search engine marketing agency in Lexington, MA. At CRI his primary focus is working with the SEO Team on a diverse client roster.

Sherwood Stranieri, Founder, Skypromote SEO

Sherwood's background includes a number of top SEO agencies, where he formulated innovative strategies for the financial, high-tech, automotive and healthcare sectors. He's been a featured speaker at Search Engine Strategies and Digital Hollywood. Visit or follow him on

Program Agenda

Start Time

7:30 am

Grab Coffee/Breakfast & Mingle

7:30 am-8 am


8 am-9 am

Q&A and More Networking

9 am-9:30 am

End Time

9:30 am

SEMPO Members attend for free.  Non-member registration is $10.  Not a SEMPO member?  Join today and attend this and future SEMPO Boston events for free.

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