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January SEMPO Hangout: Predictions for Search in 2019
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 Export to Your Calendar 1/29/2019
When: Tuesday, January 29, 2019
2:00 PM
Where: Watch Live on YouTube Live: https://www.youtube.com/user/sempovideo/feed
United States
Contact: SEMPO

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About This SEMPO Chat

Presented by the SEMPO Education Committee and Industry Experts, SEMPO Chats cover topics in an open question-and-answer format live on YouTube. This month the theme is "Predictions in Search for 2019". Our committee members and guest speakers will tell us about themselves, dive into the details of the monthly topic, and encourage questions from the audience throughout. Watch live on YouTube.
 
Tuesday, January 29, 2019 at 2:00 PM Eastern

 

Description

Join our panelists including SEMPO Board Members as they provide an overview of some of the predictions for 2019 in the search industry.

 

Join us for these and other topics on January 29, 2019 at 2 PM Eastern or catch the Hangout on demand at sempo.org/page/hangouts

 

Get Involved!

We encourage everyone to chime in to make a great conversation! To submit questions you can use the chat on YouTubeLive or you can chime in on twitter by tagging #SEMPOChat.

 

Guest Speakers

Lisa Raehsler, SEM Strategy Consultant, Big Click Co.

Follow Lisa on LinkedIn or Twitter

Lisa Raehsler is a search engine marketing and pay-per-click (PPC) strategist, nationally recognized speaker, and columnist for industry leading publications. As the founder and principal strategist at Big Click Co., she helps companies and agencies of all sizes to integrate PPC advertising into online media programs for brand promotion, demand generation, and customer acquisition. Lisa has led hundreds of paid advertising accounts for search engines (Google AdWords and Bing Ads), mobile, display, retargeting, and social media ad campaigns. Her experience spans twenty years and includes working with national brands at agencies and at the enterprise level at Thomson Reuters.

Lisa has spoken about PPC, mobile, retargeting and other online marketing topics at industry conferences, training events, podcasts, and webinars. Lisa shares her expertise as a columnist for several industry publications. She was a recipient of the Microsoft MVP Award for Bing Ads PPC in 2015. 

 
 

Mike Grehan, CMO, Acronym

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SEO pioneer, author, world-traveler and keynote speaker, Champagne connoisseur and consummate drinking partner to the global digital marketing community. Former publisher of SearchEngineWatch.com and ClickZ.com, and producer of the industry’s largest search and social marketing event, SES Conference & Expo. Proud to be Chairman of SEMPO the largest global trade association for search marketers. And equally proud to be CMO & Managing Director of the darned finest search marketing agency in the known universe. Fun fact: Used to be a popular radio DJ in the UK… Before finding a proper job.

  Trevor Stewart, Digital Strategy & Founder, Let's get Optimized

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Trevor is the Founder & CEO at Let's Get Optimized, Canada's most trusted Digital Marketing Agency. Since 2001, Trevor has always been fascinated with SEO and after 18 years he can still be found elbows deep in his clients SEO strategies. Trevor is also a Google Ads Global Top Contributor and Expert in Google’s Advertising Community, since 2009. With his focus on ROI, he has helped 1000's of businesses develop personalized attribution models to be able to have a clear picture as per measuring ROI.  

   

Luis Navarrete Gomez, Head of Global Search Marketing, LEGO

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Luis is Head of Global Search Marketing at The LEGO Group, and defines the strategy for organic and paid search activity globally for the iconic toy company. On these years in the company, Luis has managed to create a global organization that reaches both children and parents with engaging content in more than 140 markets.

He is a regular writer and speaker about Search Marketing and business leadership and plays an active role in the search community by participating at conferences, judging industry awards and being part of advisory boards. Luis comes from a technical background on computer science and has more than 14 years' experience in Search Marketing with cross-functional expertise in technology and business management and leadership.

Marc Engelsman, VP, Strategy and Analytics, Digital Brand Expressions

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Marc has been serving on the SEMPO Board of Directors for the past four years as a member of the Board’s Executive Committee and its VP of Research. His contributions and active weekly participation on the SEMPO Board and the Executive Committee extend beyond his research role and he is proud of being part of the driving change the SEMPO Board has achieved in recent years.  

In addition to his search and digital marketing expertise, Marc brings 25 years of experience in marketing and advertising with New York City agencies across a wide range of clients in the consumer, B2B, and not-for-profit sectors. He repeatedly garners praise from clients for his strategic guidance and for his ability to translate strategies into integrated, multi-faceted tactical action plans.

Marc is a frequent speaker at search and broader marketing conferences including Digital Summit, SMX, Marketing Profs, Direct Marketing Association, among others.  

 

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