Membership   |   Sign In   |   Join
SEMPO Cities Cayman: SEO & Analytics Digital Workshop
Tell a Friend About This EventTell a Friend
 

11/8/2018
When: Thursday, November 8, 2018
2:00 PM
Where: George Town Yacht Club
606 N Sound Rd
George Town
Cayman Islands
Contact:


Online registration is closed.
« Go to Upcoming Event List  

Details

When: November 8, 2018, 2:00pm-5:00pm                        

Where: George Town Yacht Club 606 N. Sound Road, George Town, Grand Cayman

Cost: Complimentary for SEMPO members / $50 for non-members


Description

Is your website optimized? How can you tell? Join SEMPO board members Corey Morris and Tanya Wigmore for actionable insights to optimize your website and then measure the results with Google Analytics.

 

Speakers

 

Corey Morris, Voltage & Tanya Wigmore, Meticulosity

 

Agenda

Topic: How to complete an SEO Friendly Redesign

 

Speaker: Corey Morris from Voltage

 

New website launch and redesign projects are often built on goals of improving user experience and driving business goals of increased exposure, sales, or leads. The process often focuses on the new design and functionality of the site. Unfortunately, SEO often is a second thought or takes the back seat. At a minimum we need to know and understand the ways to avoid disaster and take advantage of the redesign or launch process to maximize optimization. This session will focus on the pitfalls to avoid as well as the best practices and strategic ways to use the redesign to fully realize the goals and reasons why you're crafting a new website in the first place. This session will hit on a range of topics from introductory minimums for relaunch to some specific advanced tactics and aspects of optimization to consider and add to your process and project.

 

Topic: Creating Actionable Marketing Reports with Google Analytics

 

Speaker: Tanya Wigmore from Meticulosity

 

One of the biggest struggles for marketers is showing the value of the work they are doing. Google Analytics is a free and powerful tool that can help provide critical insight to what is working and what is not. This session will go through some basic Google Analytics fundamentals as well as dive into some more intermediate reporting for those who are already familiar with the platform. We'll look at how to set filters, create segments and dive deeper than the basic reporting dashboard. Armed with more Google Analytics report options, we'll also discuss how to make reports that actually get read by your boss, clients and other stakeholders. Using the Input, Output, Outcome and Impact method of analysis, you'll learn how to make more insightful reports that show the real value you're bringing to the company.

 

Sponsors:

 

 

more Latest News

 

INDUSTRY SURVEY
This website uses cookies to store information on your computer. Some of these cookies are used for visitor analysis, others are essential to making our site function properly and improve the user experience. By using this site, you consent to the placement of these cookies. Click Accept to consent and dismiss this message or Deny to leave this website. Read our Privacy Statement for more.