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#SEMPOChat: Research State of Search & What's Trending
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#SEMPOChat: Research State of Search & What's Trending

3/27/2018
When: Tuesday, March 27, 2018
2:00 PM
Where: Watch Live on YouTube Live: https://www.youtube.com/watch?v=6TIEL-aeyqs
United States
Contact: SEMPO

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About This SEMPO Chat

Presented by the SEMPO Education and Research Committees and Industry Experts, this month's theme will cover "The State of Search and What's Trending". Our committee members and guest speakers will tell us about themselves, dive into the details of the topic, and encourage questions from the audience viewing through YouTube Live.
Not available during live broadcast? Not a problem! A recording of the SEMPOChat will be available on the SEMPO YouTube page immediately following the live broadcast.
 
Tuesday, March 27, 2018 at 11 AM Pacific, 1 PM Central, 2 PM Eastern

 

Description

In this #SEMPOChat we will be previewing the results from the 2017 State of Search Survey that was conducted by the SEMPO Research Committee in partnership with Forrester

While the full report is free for members and participants, this preview hangout is open to all; you do not need to be a current SEMPO member or a survey participant to join!

 

Speakers

 

Collin Colburn

Analyst, Forrester

Collin is an analyst on the B2C marketing team. His research focuses on current and future trends in search and discovery marketing. He helps Forrester clients understand how consumers find brands and information and what strategies and technologies marketers can leverage to make themselves discoverable. His research topics include strategies and best practices for Amazon advertising, voice search, search engine optimization (SEO), and paid search advertising.

Collin’s research and analysis is frequently cited in publications such as Search Engine Land, Digiday, MediaPost, The Drum, and The Wall Street Journal.

Previous Work Experience

Prior to becoming an analyst, Collin spent three years supporting Forrester's marketing leadership team. He fielded quantitative and qualitative surveys of marketing professionals and performed primary and secondary research for reports and consulting projects. Collin contributed to published research reports about digital media, programmatic technologies, email marketing, search marketing, and social marketing.

Prior to Forrester, Collin was a data analyst in financial risk management at GE Capital.

Education

Collin holds a B.A. in economics from The Catholic University of America.

 

 

Cristie Reed

Digital Marketing Strategist, FindLaw

An online marketing junkie at heart, Cristie creates and implements comprehensive search engine optimization strategies that increase the relevance of Web sites and other digital assets to search engines while complementing SEM, SMO and other offline marketing efforts. She has 17+ years of digital experience growing small, medium and enterprise level businesses. Cristie currently serves on the SEMPO Education Committee, Co-Chairs the Research Committee and is VP of Sponsorship.

 

 

 

Marc Engelsman

VP Strategy and Analytics, Digital brand Expressions

Marc has been an active member in SEMPO ever since he joined Digital Brand Expressions more than 10 years ago. He first served on the Marketing Committee and helped lead the update of marketing/member materials. Then he joined the Research Committee and took over the lead role for SEMPO's Annual State of Search Survey – expanding on capturing agency and advertisers' perceptions on the role of search as part of an integrated digital marketing mix.

In addition to his search and digital marketing expertise, Marc brings 25 years of experience in marketing and advertising with New York City agencies across a wide range of clients in the consumer, B2B, and not-for-profit sectors. He repeatedly garners praise from clients for his strategic guidance and for his ability to translate strategies into integrated, multi-faceted tactical action plans.

Marc is a frequent speaker at search and broader marketing conferences including Digital Summit, Name Summit, SMX, Marketing Profs, and Direct Marketing Association, among others. 

 

Moderator

Andrew Foster

Google PartnerFoster Ideas

Andrew Foster is a Google Partner with 10+ years experience and an MBA from GA Tech. He leads small businesses' and startups' lead generation and paid search campaigns from strategy to execution, ensuring the revenue generated from paid search ads is greater than the cost.

Andrew has been a member of SEMPO since 2016 and is an active participant of the Education Committee.

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