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#SEMPOChat: Scaling a Search Marketing Business
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#SEMPOChat: Scaling a Search Marketing Business

In this informative session, presented by the SEMPO Education Committee and the Industry Experts, we will cover topics on Scaling a Search Marketing Business. Join our expert guest speakers as they cover these topics, and more, in an open question-and-answer format.

When: July 26, 2016
2:00 PM Eastern Time
Where: RSVP on Google +:
United States
Contact: SEMPO

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About This SEMPO Chat

Presented by the SEMPO Education Committee and Industry Experts, SEMPO Chats cover topics in an open question-and-answer format live on YouTube. This month the theme is Scaling a Search Marketing Business. Our committee members and guest speakers will tell us about themselves, dive into the details of the monthly topic, and encourage questions from the audience throughout. If you're not camera shy, you can join on-air through Google+ during the live event. Otherwise, you can watch below, watch on YouTube, or watch on Google+.

Tuesday, July 26, 2016 at 11 AM Pacific, 1 PM Central, 2 PM Eastern


Get involved!

We encourage everyone to chime in to make a great conversation! To submit questions you can use the feature on Google+ or you can chime in on twitter by tagging #SEMPOChat.

>> RSVP & Submit Questions on Google+

Guest Speakers

Corey Morris, Director of Digital Strategy, ER Marketing
Follow Corey on Twitter: @coreydmorris

Corey Morris serves as the Director of Digital Strategy for Kansas City-based integrated marketing agency, ER Marketing. With more than a decade of experience in the digital marketing and web agency world, he leads strategy for digital marketing campaigns and website projects for clients across a wide range of industries and company types. His analytical and competitive abilities make him a natural at leading local and national brands to success in the digital field. His ability to build sustainable ongoing strategies has resulted in numerous brands receiving staggering results and increased ROI. Corey serves as a key thought-leader for technology teams, his agency and his clients. His vision and drive lead his previous agency to a 750%+ increase in digital marketing revenue.

Corey enjoys the fast paced worlds of marketing and technology and previously co-hosted Tech Circuit–Kansas City’s first radio show dedicated to the region’s growing status as a tech hub. He’s an elected member of the SEMPO board of directors. Additionally, in 2015 he served as the Leader for the Kansas City presence in the SEMPO Cities program organizing the KC Search Conference and served as MC for the event. His passion for sharing knowledge and strategies within the industry has featured many national and regional speaking appearances including SMX and the SEMPO Member Forum. The passion to continue learning daily and to share learnings with others in the industry is what fuels his success and growth.



Scott Ensign, Vice President of Digital Media DAC Group
Follow Scott on Twitter:  @scottensign

Scott is a seasoned digital marketing professional with more than a dozen years of integrated marketing experience in media, client service and strategy. He heads up DAC’s integrated digital media practice, leading a team of 30+ paid search, SEO and online display professionals. Scott and his team provide best-in-breed digital marketing solutions for some of North America’s largest brands by driving leading edge media strategies, best practices and innovation.


An alumnus member of Roberts Wesleyan College and former journalist, Scott understands the importance of brand storytelling, cross-platform distribution and performance-tracking, giving him a unique and invaluable perspective in successful strategy construction. He has spoken at such events as SMX and ClickZ and frequently writes articles, blogs and tweets about digital marketing trends.


  Sergio Alvarez, COO & Founder, Ai Media Group


Sergio Alvarez is the Founder and COO of Ai Media Group, an award winning digital agency specializing in marketing strategies that include search, display, social, programmatic, mobile and video.  

Sergio has directed winning sales teams across the country in the digital marketing arena. Mr. Alvarez was instrumental in the training and development of the launch and subsequent strategies. His teams consistently ranked #1 nationwide, at both RHD Donnelly and Bell Atlantic.

As EVP at Ambassador Internet, Mr. Alvarez launched the first digital sales team and developed a sophisticated technology platform that remains unique in the industry today. Ai Media Group has the ability to leverage real time attribution across all digital properties and track the entire customer journey to sale.

Mr. Alvarez has piloted Ai Media Group into the forefront of the agency community by providing turnkey SEM solutions focusing on results, accountability, & ROI.  Ai Media Group has been featured on Google’s Agency Land (Agency Edge) and Dun & Bradstreet’s Hoovers as one of the top ten sales internet companies. Using a combination of technologies and proprietary algorithms, Sergio and team have created award-winning, patent-pending software.

Sergio Alvarez is often featured in trade publications and asked to present and keynote at industry events and conferences across the country. He was hand selected by Google to speak at the US Hispanic Forum about the rise in Multi-Cultural SEM campaigns.  Mr. Alvarez is the recipient of the 2016 Latino Trendsetter Award. 

Mr. Alvarez holds a BS in Psychology from the City University of New York. When not working and traveling, Mr. Alvarez is an avid car enthusiast who collects and races exotic supercars. This passion for cars has translated to Ai Media Group’s client roster as well; including Porsche, Ferrari and several luxury auto makers.




Steve Plunkett, Sr. Search Scientist
Follow Steve on Twitter: @steveplunkett 

Steve is an accomplished SEO scientist responsible for diagnosing trends in all aspects of search engine optimization and Internet-user behavior. His areas of expertise include keyword research for psychological relevance, online reputation management, Internet conversion strategy, and digital and analog asset search optimization. He also specializes in organic SEO and user behavior in social networks. He has been involved in the strategy and execution of over 500 websites for both small businesses and Fortune 500 companies. He has spoken for the State Bar of Texas, SearchExchange, BlogWorld, PubCon Dallas, PubCon Las Vegas, and both district, national and regional conferences and conventions for the American Advertising Federation. Additionally, he has served on the board of directors for the Dallas Ad League, was President of the East Texas Ad Federation, and was the Internet privacy advisor for the 10th district of the American Advertising and National American Advertising Federations. Steve studies user behavior across multiple devices and need states, his daily focus is on brands in search, (voice, organic, mobile) and social.


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