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#SEMPOChat: Data Hacks & Analytics
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#SEMPOChat: Data Hacks & Analytics

In this informative session, presented by the SEMPO Education Committee and the Industry Experts, we will cover the topic of Data Hacks & Analytics. Join our expert guest speakers as they cover these topics, and more, in an open question-and-answer format.

When: March 28, 2017
2:00 PM Eastern Time
Where: Watch Live on YouTube Live:
United States
Contact: SEMPO

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About This SEMPO Chat

Presented by the SEMPO Education Committee and Industry Experts, SEMPO Chats cover topics in an open question-and-answer format live on YouTube. This month the theme is Data Hacks (Tips & Tricks) and Analytics. Our committee members and guest speakers will tell us about themselves, dive into the details of the monthly topic, and encourage questions from the audience throughout. Watch live on YouTube.

Tuesday, March 28, 2017 at 11 AM Pacific, 1 PM Central, 2 PM Eastern


Get involved!

We encourage everyone to chime in to make a great conversation! To submit questions you can use the chat on YouTubeLive or you can chime in on twitter by tagging #SEMPOChat.

Guest Speakers

Ruth Burr Reedy, Director of Strategy 

Follow Ruth on Twitter:

Ruth Burr Reedy is the Director of Strategy at UpBuild, an SEO agency specializing in technical SEO, advanced web analytics, and conversion rate optimization. Ruth lives in Oklahoma City, Oklahoma. She can be found online tweeting at @ruthburr.

Ruth has been working in SEO since 2006. She has spent her career working in-house, at marketing agencies and as a freelance consultant. Ruth specializes in holistic, multi-channel digital marketing strategies; technical SEO; SEO team building and training; and whole-funnel inbound marketing. At UpBuild, Ruth manages a team of technical SEOs and provides direction for UpBuild's strategic growth. Prior to her move to Oklahoma, Ruth was Head of SEO at Moz, home to the web's most vibrant SEO community.

UpBuild is a boutique digital marketing agency specializing in the end-to-end optimization of the online user journey. UpBuild begins with the optimization of organic inbound traffic (SEO), monitors and analyzes site performance through a backbone of advanced web analytics, and produces an exponential return through conversion rate optimization. The result is a website that not only attracts visitors, but also engages them, encourages them to convert, and turns them into lifetime customers.


Thom Craver, Senior SEO Analyst 
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Thom Craver is a Senior SEO Analyst for CBS Interactive, managing all the CBS News properties, including 60 Minutes, Face the Nation and 48 Hours. A seasoned Web developer since 1993, Thom is a technical SEO and digital analytics veteran. From system administration to coding to marketing to measurement, few have the full 360-degree view of modern day digital marketing.

In 1997, Thom started his first Web consultancy, New York Web Works, and never looked back. His career has included time at several renown digital marketing agencies and hundreds of consultancy clients both large and small in nearly every vertical.

Additionally, he has ghost written over a dozen technical training manuals, has written for several industry blogs and has been quoted by Gannett newspapers, the Wall Street Journal, and eWeek. Thom is a veteran of numerous digital marketing conference events and is a veteran of TEDx Flour City. He has taught digital business courses at Quinnipiac University, SUNY community colleges and the Saunders College of Business at Rochester Institute of Technology.


Annie Cushing, Chief Data Officer 
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Annie Cushing lives for data. By day she gathers it, gives it a good home, and makes it runway ready. By night she dreams about her next vis fix. The only thing that thrills her as much as getting knee deep in data is teaching other marketers how to sexy up their data. But she sometimes she takes her sexy data analogies too far. 



Lisa Raehsler, SEM Strategy Consultant
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Lisa Raehsler is a search engine marketing and pay-per-click (PPC) strategist, nationally recognized speaker, and columnist for industry leading publications. As the founder and principal strategist at Big Click Co., she helps companies and agencies of all sizes to integrate PPC advertising into online media programs for brand promotion, demand generation, and customer acquisition. Lisa has led hundreds of paid advertising accounts for search engines (Google AdWords and Bing Ads), mobile, display, retargeting, and social media ad campaigns. Her experience spans twenty years and includes working with national brands at agencies and at the enterprise level at Thomson Reuters.

Lisa has spoken about PPC, mobile, retargeting and other online marketing topics at industry conferences, training events, podcasts, and webinars. Lisa shares her expertise as a columnist for several industry publications. She was a recipient of the Microsoft MVP Award for Bing Ads PPC in 2015. 


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