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Google+ Hangout: SEM Tools
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When: Wednesday, March 18, 2015
From 2:00 PM until 3:00 PM ET
Where: Google+ Hangout
Contact: Brooke Weldon

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Google+ Hangout: SEM Tools

This hangout brings together practitioners Carolyn Shelby, Director, SEO and SEM, Chicago Tribune, and Thom Craver, VP Development & IT, Internet Marketing Ninjas, tools vendors Chris Hart, Head of Client Development, Linkdex, and David Weiner, Senior Director of Sales & Account Development and co-founder, Conductor, to discuss the topic of SEM Tools. In this informative session, presented by the SEMPO Education Committee, they'll discuss the necessity of various types of tools, what can be done on a limited budget, what should be automated, and other tools related questions. They'll also be discussing the results of a recent SEMPO poll on tool budgets around the industry, as well as questions raised by SEMPO members. So mark your calendars for March 18th 2pm EST, and learn from those who create the tools, and those who use them.


Meet Our Speakers

Thom Craver, VP Development & IT

Internet Marketing Ninjas

With 20 years in Web experience, very few people have the unique perspectives on making the Web work for business than Thom. He is a noted search engine optimization expert, digital analytics strategist and a self-proclaimed "marketing guy in a geek's body." Currently, Thom is a technology innovator at Internet Marketing Ninjas. In his role, he leads a team of Web designers, programmers, and system engineers. Together, his team maintains over 120 SEO tools and over a dozen forums including, Webmaster World and the all the Developer Shed Network of communities. The team is currently putting finishing touches on a new set of paid pro tools.

Thom is a regular contributor to Search Engine Watch, and a veteran speaker at ClickZ Live Conferences around North America and TEDx. Thom has also taught business technology courses at several well-respected colleges and universities including Rochester Institute of Technology and Quinnipiac University.

Chris Hart, Head of Client Development


Christopher Hart is Head of Client Development, US for Linkdex. He spent 12 years as an in-house SEO in the B2B technology publishing industry from 1996 to 2008. From 2008 to 2013 Chris worked on the consulting side of the business for various agencies.

Carolyn Shelby, Director SEO and SEM

Tribune Publishing

Carolyn Shelby is the Director, SEO and SEM for the Tribune Publishing (Chicago Tribune, LA Times, etc). She is a search engine optimization professional and experienced webmaster who specializes in rebuilding under-performing websites, while preserving existing links and search engine rankings. She is based out of Chicago, Illinois and is available for SEO consulting, website design, and speaking engagements.

Joe Taylor, Manager of the Agency Customer Success Team


Joe Taylor manages the Customer Success Team at Conductor. He has over 5 years of digital marketing experience, specializing in local online marketing and then moving on to digital marketing agency strategies at Conductor. After working with a myriad of SEO tools, pulled together shoddily in an Excel workbook, he is convinced that Web Presence Management (WPM) platforms are the way to go. He does miss doing VLOOKUPS all day.

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