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#SEMPOChat: The Art of Remarketing
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#SEMPOChat: The Art of Remarketing

In this informative session, presented by the SEMPO Education Committee and the Industry Experts, we will cover topics in the Art of Remarketing. Join our expert guest speakers as they cover these topics, and more, in an open question-and-answer format.

When: April 28, 2016
2:00 PM Eastern Time
Where: RSVP on Google+:
United States
Contact: SEMPO

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About This SEMPO Chat

Presented by the SEMPO Education Committee and Industry Experts, SEMPO Chats cover topics in an open question-and-answer format live on YouTube. This month the theme is Art of Remarketing. Our committee members and guest speakers will tell us about themselves, dive into the details of the monthly topic, and encourage questions from the audience throughout. If you're not camera shy, you can join on-air through Google+ during the live event. Otherwise, you can watch below, watch on YouTube, or watch on Google+.

Thursday, April 28, 2016 at 11 AM Pacific, 1 PM Central, 2 PM Eastern

Get involved!

We encourage everyone to chime in to make a great conversation! To submit questions you can use the feature on Google+ or you can chime in on twitter by tagging #SEMPOChat.

>> RSVP & Submit Questions on Google+

Guest Speakers

Interested? Members are encouraged to e-mail the Education Committee if you are interested in speaking at a SEMPOChat Hangout.

Lisa Raehsler, Founder, SEM Strategy Consultant
CompanyBig Click Co.
Twitter Handle: @LisaRocksSEM

Lisa Raehsler is a search engine marketing and pay-per-click (PPC) strategist, nationally recognized speaker, and columnist for industry leading publications. As the founder and principal strategist at Big Click Co., she helps companies and agencies of all sizes to integrate PPC advertising into online media programs for brand promotion, demand generation, and customer acquisition. Lisa has led hundreds of paid advertising accounts for search engines (Google AdWords and Bing Ads), mobile, display, retargeting, and social media ad campaigns. Her experience spans seventeen years and includes working with national brands at agencies and at the enterprise level at Thomson Reuters.

Lisa has spoken about PPC, mobile, retargeting and other online marketing topics in podcasts and webinars. Her industry conference speaking engagements include Pubcon, ClickZ Live, SES, OMS, MIMA, HeroConf, and SMX, as well as training events. Lisa shares her expertise as a columnist for several industry publications. She recently received the 2015 Microsoft MVP Award for outstanding contributions in Bing Ads technical communities. 



Carrie Albright, Associate Director of Services
Company: Hannapin Marketing

Twitter Handle: @Albright_C    @Hanapin

Carrie is the Associate Director of Services at Hanapin Marketing, where she's spent thousands of hours specializing in all things PPC. Her clients range from retail and airlines to hospitality and insurance coverage. As a primary contributor to the PPCHero, as well as regular blogger for Search Engine Land and the SEM Post, Carrie enjoys any excuse to stay on the cusp of innovative PPC. Her blog posts combine a sense of humor with a thorough knowledge of the successes, pitfalls, and opportunities encountered in the PPC industry. She is a frequent webinar host and public speaker, pairing with such cohosts as Larry Kim, Brad Geddes, Google, Bing, and Moz. Additionally, Carrie has presented at Hero Conf, SMX, Click Z, and most recently the State of Search conference in Dallas.


Chris Hoag, Account Manager
Company: Bing Ads
Twitter Handle: @bingads 

Chris Hoag is an Account Manager for Bing Ads and has spent over 8 years in digital advertising. Prior to Microsoft, Chris worked as a Sr. Paid Search Strategist at Point It, an agency located in Seattle where he worked with eCommerce, SaaS, music subscription, and travel accounts. Before moving to Seattle, Chris lived in Las Vegas and worked with companies including MGM Resorts and various online travel agencies.

Chris lives in Bainbridge Island, WA with his wife, two cats, and newborn son, Calvin.



 Steve Plunkett, Sr. Search Scientist

Company: Rockfish

Steve is an accomplished SEO scientist responsible for diagnosing trends in all aspects of search engine optimization and Internet-user behavior. His areas of expertise include keyword research for psychological relevance, online reputation management, Internet conversion strategy, and digital and analog asset search optimization. He also specializes in organic SEO and user behavior in social networks. He has been involved in the strategy and execution of over 500 websites for both small businesses and Fortune 500 companies. He has spoken for the State Bar of Texas, SearchExchange, BlogWorld, PubCon Dallas, PubCon Las Vegas, and both district, national and regional conferences and conventions for the American Advertising Federation. Additionally, he has served on the board of directors for the Dallas Ad League, was President of the East Texas Ad Federation, and was the Internet privacy advisor for the 10th district of the American Advertising and National American Advertising Federations. Steve studies user behavior across multiple devices and need states, his daily focus is on brands in search, (voice, organic, mobile) and social.


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