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#SEMPOChat: Domain Names Affecting Search
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#SEMPOChat: Domain Names Affecting Search

In this informative session, presented by the SEMPO Education Committee and Domain Name Association (DNA), we will discuss Domain Names affecting the search ecosystem. Join our expert guest speakers as they cover these topics, and more, in an open question-and-answer format.

When: February 16, 2016
3:00 PM Eastern Time
Where: Google+ Hangout
RSVP Below
United States
Presenter: SEMPO Education Committee & Domain Name Association (DNA)
Contact: Member Services

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Google+ Hangout: Domain Names Affecting Search

In this informative session, presented by the SEMPO Education Committee and the Domain Name Association, we will cover changes in the Domain Name industry and their effects on Search.

Join our SEMPO Research Committee guest speakers as they cover these topics, and more, in an open question-and-answer format. You can join on-air or just watch live and submit questions on Google+ or on twitter at #SEMPOChat

RSVP on Google+

Meet Our Speakers


Tony Kirsch- Head of Professional Services, Neustar Inc.

Dean - DNA University


Tony Kirsch leads the global Top-Level Domain advisory practice at Neustar, Inc. (NYSE:NSR), where he acts as advisor to some of the world’s most-recognised brands, entrepreneurs and government bodies.

Tony is widely recognised as an industry expert within the new TLD program and is a highly engaging public speaker, renowned for his passionate pursuit of innovation and engaging and insightful presentations.

Leveraging his extensive experience and industry leadership, Tony’s recent successes include the strategic consultative design for a range of innovative new TLD projects such as .luxury, .cancerresearch and .dubai amongst many others.

He is particularly regarded and best known as the leader of the .brand TLD movement, working with major corporations and global brands to innovate the digital age of business. His passionate advocacy and niche expertise builds inherent trust from many enterprise clients such as Barclays Bank and IBM, where his in-depth understanding of the program’s intricacies is extensively sought-after to develop companywide implementation and transitional processes.

A renowned pioneer and leader in the new TLD community, Tony was named as the inaugural ‘Dean’ of the Domain Name Association (DNA) University in mid-2015. In this capacity he undertakes numerous initiatives to support new TLD applicants around the world and builds mainstream awareness of the new TLD program and its benefits for digital marketers.


Jeff Sass – CMO, .club Domains

Jeff has over 30 years of experience in the technology and entertainment industries and has co-founded several start-ups including mobile commerce pioneer in 1999.   Jeff joined the .CLUB team in March 2012, and has led the company's marketing efforts throughout the process of acquiring and launching the .CLUB top level domain.  Previously, as Vice President, Chief Evangelist at Myxer from 2007 to 2012 Jeff played a significant role in growing the mobile entertainment company into one of the top 15 mobile websites in the U.S. He is a Co-Founder of EntrepreneurWiki, and Social Object Factory. Jeff has also written and produced for film and television and has a deep understanding of the content business that is unique for a tech executive.

A graduate of Cornell University, Jeff is a frequent speaker and panelist on domain names, mobile marketing, digital music, entrepreneurship and social media. He has been an online instructor for the University of San Francisco’s Mobile Marketing Program. Jeff has had articles published in AdAge, Forbes, DMNews, Mobile Marketer, iMedia Connection and others. He was a co-host of the Cast of Dads podcast and has written regularly for a number of blogs including, and his personal blog, Sassholes! He also served as an Intel Advisor and Sony Digidad and is currently a member of the board of directors of The Domain Name Association (

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