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#SEMPOChat: Local Search
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#SEMPOChat: Local Search

In this informative session, presented by the SEMPO Education Committee and the Industry Experts, we will cover topics on Local Search. Join our expert guest speakers as they cover these topics, and more, in an open question-and-answer format.

When: December 20, 2016
2:00 PM Eastern Time
Where: Watch Live on YouTube Live:
United States
Contact: SEMPO

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About This SEMPO Chat

Presented by the SEMPO Education Committee and Industry Experts, SEMPO Chats cover topics in an open question-and-answer format live on YouTube. This month the theme is Local Search. Our committee members and guest speakers will tell us about themselves, dive into the details of the monthly topic, and encourage questions from the audience throughout. Watch live on YouTube.

Tuesday, December 20, 2016 at 11 AM Pacific, 1 PM Central, 2 PM Eastern


Get involved!

We encourage everyone to chime in to make a great conversation! To submit questions you can use the chat on YouTubeLive or you can chime in on twitter by tagging #SEMPOChat.

Guest Speakers

  Tyler Barnes, Director of Search, emfluence Digital Marketing

Follow Tyler on Twitter: 

Tyler’s specialty is to make sure that clients get the most out of their brand, website, and digital experience. As the Director of Search, Tyler spends his time managing search strategy and user experience strategy for clients in a wide variety of industries, including the industrial, restaurant, and retail sectors. With 9 years of advertising experience, Tyler brings vast experience in digital, SEO, and interactive marketing. A Google Analytics and Google Adwords Qualified Expert, Tyler has won multiple Gold and Silver AMBIT awards for search marketing campaigns as well as Best in Show at the 2016 KCDMA AMBIT awards. His high energy, creative approach to search marketing has assisted emfluence clients to award-winning traffic and revenue growth. 

Tyler holds a bachelor’s degree in Marketing, Advertising and Promotions, as well as a Masters of Business Administration from Missouri State University. When he’s out of the office, Tyler likes to unwind by playing video games, having a cold beer, and playing with his corgis, Rufio & Brock Lee. He is also a member of the KCDMA, a board member of the KCDowntowners, and serves on the leadership team of SEMPO Cities KC. 


Mitch Larson, Ad Operations Analyst
Follow Mitch on Twitter: 
@MitchPerClick or @Aimclear

Mitch is an Ad Operations Analyst at Aimclear, a future-forward digital marketing agency dominant in B2C & B2B search, social-psychographic display targeting, organic social media, customer acquisition, content & classic creative values.


After managing marketing operations in the winter resort industry, Mitch is now an integral member of Aimclear’s ad operations department. He is focused on providing high-quality optimizations, campaign performance insights, innovative process development strategies and ultimately a strong ROI for Aimclear’s clients.


Mitch has been described as inventive, confident and a hard-working team player. A true trailblazer, his ad ops contributions shape how Aimclear functions and contribute to the success iconic global organizations and innovative startups.

When not “dialing in” campaigns, Mitch enjoys mountain biking, kite surfing, snowboarding… and just generally living on the edge. He also enjoys a good game of “would you rather.”


Steve Plunkett, Sr. Search Scientist
Follow Steve on Twitter: @steveplunkett 

Steve is an accomplished SEO scientist responsible for diagnosing trends in all aspects of search engine optimization and Internet-user behavior. His areas of expertise include keyword research for psychological relevance, online reputation management, Internet conversion strategy, and digital and analog asset search optimization. He also specializes in organic SEO and user behavior in social networks. He has been involved in the strategy and execution of over 500 websites for both small businesses and Fortune 500 companies. He has spoken for the State Bar of Texas, SearchExchange, BlogWorld, PubCon Dallas, PubCon Las Vegas, and both district, national and regional conferences and conventions for the American Advertising Federation. Additionally, he has served on the board of directors for the Dallas Ad League, was President of the East Texas Ad Federation, and was the Internet privacy advisor for the 10th district of the American Advertising and National American Advertising Federations. Steve studies user behavior across multiple devices and need states, his daily focus is on brands in search, (voice, organic, mobile) and social.



Chris Boggs, Founder

Follow Steve on Twitter: @boggles

Chris has been a digital marketer since 2000, starting in-house in the insurance space and subsequently assuming growing leadership roles across large agencies and SEM firms. He recently founded in upstate New York. Chris consults with and coaches business and agency teams ranging from senior executives to technical, brand, content and legal groups; helping to improve validation, efficiency, internal acumen and implementation. Chris has diverse experience across major ecommerce platforms, pharma, retail, and other industries. 

Since 2004 Chris has been a highly rated speaker, moderator, and content advisor at conferences and partner events all over the world, covering search engine marketing, social media, analytics and evolving tactics including the promotion of better SEO integration across marketing channels. He has served on the Global Board of Directors of SEMPO since 2006, and co-hosts the weekly podcast SEO Rockstars. Chris blogs for various industry publications but most of his writing involves analysis and recommendations for clients, while promoting integrated online marketing and branding to a qualified target audience. 

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