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#SEMPOChat: 2017 New Domain Research & Tactics
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#SEMPOChat: 2017 New Domain Research & Tactics

In this informative session, presented by the SEMPO Education Committee and the Industry Experts, we will cover the "2017 New Domain Research & Tactics". Join our expert guest speakers as they cover these topics, and more, in an open question-and-answer format.

When: May 31, 2017
4:00 PM Eastern Time
Where: Watch Live on YouTube Live:
United States
Contact: SEMPO

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About This SEMPO Chat

Presented by the SEMPO Education Committee and Industry Experts, SEMPO Chats cover topics in an open question-and-answer format live on YouTube. This month the theme is "2017 New Domain Research & Tactics". Our committee members and guest speakers will tell us about themselves, dive into the details of the monthly topic, and encourage questions from the audience throughout. Watch live on YouTube.

Wednesday, May 31, 2017 at 1 PM Pacific, 3 PM Central, 4 PM Eastern




This month's hangout follows the release of a recent study by The Domain Name Association, focused on the topic of Top-Level-Domains and SEO. In the past, there have been inconsistent opinions put forth by domain-sellers and SEOs about the relative strength of using a custom or "new" domain name extension such as .diamonds or .insurance, for example, to target organic search rankings with SEO. The study set forth with the particular mission to find examples of websites using "non-dot-com" TLDs that were performing well in organic search, on the merits of their overall SEO


Along with discussing the study methodology and findings, the Hangout panel will cover other domain-related tactics and is joined by long-time domain and SEO expert Bill Hartzer along with Head of Professional Services of Neustar Inc. and Dean of the DNA University Tony Kirsch, and SEMPO Education VP Chris Boggs, whose consultancy led the DNA-commissioned research.


Get involved!

We encourage everyone to chime in to make a great conversation! To submit questions you can use the chat on YouTubeLive or you can chime in on twitter by tagging #SEMPOChat.

Guest Speakers


Chris Boggs, Founder

Follow Steve on Twitter: @boggles

Chris has been a digital marketer since 2000, starting in-house in the insurance space and subsequently assuming growing leadership roles across large agencies and SEM firms. He recently founded in upstate New York. Chris consults with and coaches business and agency teams ranging from senior executives to technical, brand, content and legal groups; helping to improve validation, efficiency, internal acumen and implementation. Chris has diverse experience across major ecommerce platforms, pharma, retail, and other industries. 

Since 2004 Chris has been a highly rated speaker, moderator, and content advisor at conferences and partner events all over the world, covering search engine marketing, social media, analytics and evolving tactics including the promotion of better SEO integration across marketing channels. He has served on the Global Board of Directors of SEMPO since 2006, and co-hosts the weekly podcast SEO Rockstars. Chris blogs for various industry publications but most of his writing involves analysis and recommendations for clients, while promoting integrated online marketing and branding to a qualified target audience. 

Bill Hartzer, Senior SEO Consultant - Digital Marketing Executive
Follow Bill on Twitter: @bhartzer

Bill Hartzer is an independent SEO (Search Engine Optimization) Consultant, practicing natural/organic SEO since 1996. Former Digital Marketing/Online Marketing Executive, he provides technical SEO audits, link cleanups, and ongoing monthly SEO services. Mr. Hartzer is also an internationally-recognized domain name expert, having researched and authored numerous studies, white papers, and case studies on the marketing impact of the New gTLD domain names.

Previously, he was the Senior Vice President of Agency Services at Advice Interactive, a full service digital marketing agency based in McKinney, Texas. He ran the agency. 

Before being asked to run Advice Interactive, Mr. Hartzer was a Senior Strategist at Globe Runner, a full service interactive marketing firm offering comprehensive search engine optimization, search marketing, social media marketing, content marketing, and professional digital marketing services. At Globe Runner, he was responsible for providing highly technical SEO audits of websites, and providing overall SEO direction and strategy for the company's clients. Mr. Hartzer used his SEO, digital marketing, and domain name experience to research, write, and publish groundbreaking white papers and case studies on the use of New gTLD domain names for marketing purposes.

Bill also owns Bill Hartzer, LLC, a Strategic Online Marketing Consultancy that provides SEO, social media, and online reputation management services.

Mr. Hartzer was Director of SEO at Standing Dog, an interactive marketing firm based in Dallas, where he led a team of SEOs, and performed highly technical SEO audits of client sites and link audits. Clients included major hotel brands, resorts, and other commerce clients.

Bill Hartzer formerly managed the Search Engine Marketing division of Vizion Interactive, a leading interactive marketing firm based in Dallas, Texas. 

Tony Kirsch, Head of Professional Services
Company: Neustar, Inc. and Dean of DNA University
Follow Tony on Twitter:

Tony Kirsch is one of the world’s most foremost authorities on new Top-Level Domains and is particularly focused on the global  .brand Top-Level Domain (TLD) movement.

As the Head of Professional Services for Neustar, Tony provides strategic insights to the C-Suite of the world’s leading brands; conceptualizing and evangelizing ‘the perfect online customer behavior of the future’, along with implementation practices to achieve those goals.

Tony’s belief is that the effective intersection of digital and brand can help organizations overcome many of today’s challenges in advertising effectiveness, profitability and customer loyalty. His vision is to empower marketers to take unprecedented control of their data, budget, and customer relationships.


Kevin Rowe, Founder
CompanyRowe Digital
Follow Kevin on Twitter:

Kevin Rowe is the founder of Rowe Digital, a link building firm leveraging engagement marketing to build white-hat links. Kevin has worked with some of the hottest Silicon Valley startups, as well as fortune 100 companies, to create enterprise-class innovative and sophisticated programs in search marketing that out-perform industry standards.


Jeff Sass, Chief Marketing Officer, .CLUB Domains
Company: .CLUB Domains
Follow Jeff on Twitter:

Jeff has over 30 years of experience in the technology and entertainment industries and has co-founded several start-ups including mobile commerce pioneer in 1999.  Jeff joined the .CLUB team in March 2012, and has led the company's marketing efforts throughout the process of acquiring and launching the .CLUB top level domain.  Previously, as Vice President, Chief Evangelist at Myxer from 2007 to 2012 Jeff played a significant role in growing the mobile entertainment company into one of the top 15 mobile websites in the U.S. He is a Co-Founder of EntrepreneurWiki, and Social Object Factory. Jeff has also written and produced for film and television and has a deep understanding of the content business that is unique for a tech executive.

A graduate of Cornell University, Jeff is a frequent speaker and panelist on domain names, mobile marketing, digital music, entrepreneurship and social media. He has been an online instructor for the University of San Francisco’s Mobile Marketing Program. Jeff has had articles published in AdAge, Forbes, Entrepreneur, DMNews, Mobile Marketer, iMedia Connection and others. He was a co-host of the Cast of Dads podcast and has written regularly for a number of blogs including, and his personal blog, Sassholes! He also served as an Intel Advisor and Sony Digidad and is currently a member of the board of directors of The Domain Name Association (



Steve Plunkett, Sr. Search Scientist
Follow Steve on Twitter: @steveplunkett

Steve is now a consultant who works specifically on Fortune 5 digital strategy problems, Steve has been doing search for over 20 decades since he was a university DARPAnet admin, developed and copyrighted meta tags in conjunction with early search engines and has worked on over 250 of the Fortune 500 and is currently a digital strategist for 2 of the Fortune 5”



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