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September SEMPO Chat: Voice Search

September 24, 2019 @ 2:00 pm - 3:00 pm EDT

About This SEMPO Chat

Presented by the SEMPO Education Committee and Industry Experts, SEMPO Chats cover topics in an open question-and-answer format live on YouTube. Our committee members and guest speakers will tell us about themselves, dive into the details of conversational and voice search, and encourage questions from the audience throughout. Watch live on YouTube. Tuesday, September 24, 2019 at 2:00 PM Eastern


We’re hearing a lot of chatter about voice search and that trend doesn’t seem likely to disappear. In September’s SEMPO chat, panelists will discuss:

  • What to expect when it comes to the future of search
  • How conversational/voice search has an impact (if at all) on how you think about SEO
  • What you can do to stay on top
  • Plus, dispel a few myths along the way


Christi Olson, Head of Evangelism at Microsoft

Christi is the Head of Evangelism for Bing at Microsoft and is on the Board of Directors for the Search Engine Marketing Professional Organization (SEMPO) and the University of Idaho School of Business. For over a decade Christi has led in-house Digital Marketing teams at Microsoft, Expedia, Harry & David, and agency teams at Pointmarc and Point It. She is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Christi has been recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts for the past 5 consecutive years. Christi is a recognized keynote speaker across the globe at events such as AdWeek, Mumbrella, DMEXCO, SMX, and the Digital Summits. She also writes for Search Engine Land, Search Engine Journal and has been published on HuffingtonPost, Venture Beat, Forbes, AdAge and MarketingProfs. When she isn’t writing or speaking you can find her napping with her daughter Adelinde (born in April), or literally jumping through hoops and chasing her 3 year old, Roy, or brewing beer with her husband Jason.

Follow Christi on Twitter or LinkedIn


Diane M Steverson, Digital SEO, Marketing and Voice Search Specialist at Voice Search Zero

Diane spent the better part of 2018 researching and studying VSO to become one of the best Voice Search Optimizers in the country. She knew this was the new frontier in SEO back in July 2018 when Google began lowering the rankings on all websites that are not optimized for voice.

Diane is also an experienced Web Designer and Developer with extensive knowledge of HTML5, CSS3 and Adobe Dreamweaver as well as experience with Adobe Illustrator, Edge Animate, Fireworks, InDesign and Photoshop. This training gives her the insights, knowledge and expertise needed to analyze a company’s website, fix any issues and lead them to the top of Google’s rankings for all searches; voice and text.

Follow Diane on LinkedIn


Kyle Harris, Director of Local Optimization at DAC Group

Kyle Harris is Director of Local Optimization at DAC in New York. With over a decade of digital marketing experience, Kyle has helped hundreds of brands find success in local search. Managing a team focused on producing hyperlocal digital marketing strategies, he has brought success to businesses in both North America and Europe.

Follow Kyle on LinkedIn




Cristie Reed, Digital Marketing Strategist at Thompson Reuters

An online marketing junkie at heart, Cristie creates and implements comprehensive search engine optimization strategies that increase the relevance of Web sites and other digital assets to search engines while complementing SEM, SMO and other offline marketing efforts. She has 16+ years of digital experience growing small, medium and enterprise level businesses. She’s also an avid water hiker, trail runner, foodie, photographer, and LOVES the color purple.

Follow Cristie on LinkedIn

Get Involved!

We encourage everyone to chime in to make a great conversation! To submit questions you can use the chat on YouTubeLive or you can chime in on twitter by tagging #SEMPOChat.


September 24, 2019
2:00 pm - 3:00 pm


Register Here:


VAS – Virtual Analytics Summit