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#SEMPOChat: Site Search SIG

April 24, 2018 @ 2:00 pm - 3:00 pm EDT

About This SEMPO Chat

Presented by the SEMPO Education Committee and Industry Experts, SEMPO Chats cover topics in an open question-and-answer format live on YouTube. This month the theme is “Site Search” and is presented by SEMPO’s Site Search Special Interest Group (SIG). Our committee members and guest speakers will tell us about themselves, dive into the details of the monthly topic, and encourage questions from the audience throughout. Watch live on YouTube.


Join the SEMPO Site Search SIG Google Hangout on April 24, 2018, and hear from industry experts and publishers who will speak to the value of site search.


Miles Baltrusaitis

Digital Marketing Leader, UL

Miles is a data-driven marketing strategist with enthusiasm for management and the achievement of measurable results. He has extensive experience in traditional, direct, and digital marketing as in-house marketing staff, as a department leader, and also as an independent marketing consultant. Lead Generation and ROI campaign analytics are the stuff his dreams are made of.

Miles’ unique blend of skills and experience has prepared him to approach new assignments with the necessary skills to produce, yet also the flexibility and humility to work under vastly different circumstances.

In addition to producing and managing the production of marketing materials, Miles has managed agency relationships with public relations, design, trade show management, and telemarketing firms to help produce collateral, generate demand, launch products, and create brand awareness.

He is completely at ease with periods of self-directed independent work but also thrives in a cooperative team environment. At heart, he’s a presenter and teacher. A storyteller that brings passion and positivity to all projects.

Specialties: Lead Generation Strategy, Content (Inbound) Marketing, Coordinated Multi-Channel Campaigns, Sales and Marketing application integration, Sales and Marketing Department Process management, revision and documentation, Lead Generation and Marketing ROI KPI Reporting and Advanced Analytics, Conference & Trade Show Exhibition Management, Marketing Automation including E-mail Nurture Workflows, Lead Scoring and Lead Assignment.


Steve Zakur

CEO, SoloSegment

Stephen Zakur has been building and leading technology organizations for twenty years. During the late 90s, he was part of the first internet wave running sales at a tech start-up founded by a buddy from business school. The rise and fall of that new venture was deeply humbling. But the experience also turned him on to the high that can only be achieved in entrepreneurial experiences.

Steve’s business philosophy is best summarized by a shamelessly stolen phrase: Think Big, Start Small, Go Fast. In his world, the perfect is the enemy of the good. Launch. Iterate. Improve. The good will soon turn out to be excellent. And you’ll learn a bunch along the way about how to add value to your clients.

Prior to joining SoloSegment, Steve worked at tech giant IBM where he was recognized for his ability to turn around low-performing organizations. These rescues required him to draw upon the full suite of general management skills to move organizations forward towards success.


Tim Peter

Founder & President, Tim Peter & Associates

An award-winning B2C and B2B e-commerce executive and digital marketing leader with 20 years experience in financial services, retail, hospitality, and entertainment/media. Focused on e-commerce and web marketing strategy with particular emphasis on building brands, improving customer experience, and increasing sales. Significant experience in customer experience optimization, loyalty marketing, revenue management, product development, online advertising and search engine marketing (SEM), including both pay-per-click advertising (PPC) and search engine optimization (SEO).

Tim ran e-commerce and distribution strategy, providing leadership, new business development, strategic partnerships, search engine marketing and website development for a major luxury travel company from 2007-2011 and has sold more than $3 billion online in his career. Previously, he led brand-direct e-commerce for a Fortune 100 hospitality company, increasing its online revenues above industry average each year and spent 6 years with Charles Schwab, helping move their investment manager community to Schwab’s web-based tools.

Member of HSMAI, SEMPO (Search Engine Marketing Professional Organization), and the Digital Analytics Association.

An in-demand speaker, Tim has presented at many conferences including the HSMAI Travel Internet Marketing Strategy conference, The Internet Strategy Forum, TravelCom Res-Expo, The Houston Internet Marketing Association, HITEC and the Lodging Hospitality HOT Conference.


April 24, 2018
2:00 pm - 3:00 pm