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#SEMPOChat: Local SEO

February 27, 2018 @ 2:00 pm - 3:00 pm EST

About This SEMPO Chat

Presented by the SEMPO Education Committee and Industry Experts, SEMPO Chats cover topics in an open question-and-answer format live on YouTube. This month the theme is “Local SEO”. Our committee members and guest speakers will tell us about themselves, dive into the details of the monthly topic, and encourage questions from the audience throughout. Watch live on YouTube.

In this #SEMPOChat we will be discussing various aspects of Local SEO, Google My Business (GMB), Voice Search, and strategies on how to make traditional SEO and Local Listing Management work together for higher rankings.

Tuesday, February 27, 2018 at 11 AM Pacific, 1 PM Central, 2 PM Eastern

Industry Expert Guest Speakers


Duane Forrester, VP of Industry Insights 

Company: Yext


Duane has 20 years of direct search and digital marketing experience, including content development, planning ad campaigns, managing ad buys, running e-mail and social media programs and more. Extensive content planning and creation experience. Author of two business books about digital marketing and conversion optimization, published by McGraw-Hill. Specialties: digital marketing, content planning, creation and marketing, search optimization skills (SEO), dedicated platform pay-per-click bid management knowledge, budget planning, psychographics, mobile marketing and optimization, conversion optimization, usability/design/UX, trend spotting








Gyi Tsakalakis, Founder

Company: AttorneySync and EPL Digital


Twitter: @gyitsakalakis

Gyi Tsakalakis founded AttorneySync and EPL Digital to bring more agency-client trust to the search industry. Gyi regularly writes on using the web to drive business metrics. He’s particularly interested in local SEO and can be found regularly tweeting, “Meh, links.” He’s passionate about coffee, Michigan football, and search. If you’re ever in Chicago, he encourages you to say, “hey.”









Andrew Shotland, Founder and CEO



Andrew is the Founder & CEO of a leading search consultancy with a specialty in SEO for multi-location brands, enterprise-level search marketing and corporate training.  He is a regular contributor to, author of the definitive Google News Ranking Factors survey and, a blog focused on helping businesses navigate Apple Maps and SIRI. In 2017, Local SEO Guide launched Locadium, a subscription service for brands to monitor unannounced changes to their Google My Business pages.

Andrew has over 15 years of experience in the Internet.  He was a founding member of NBC’s Internet group and a former GM of He helped start Insider Pages, a pioneering local-social search engine, which was acquired by CitySearch in 2006.

Moderator and Speaker








Andrew Beckman, Founder and Chairman

Company: Location3


As Chairman of Location3 Media, Andrew oversees the strategic direction and business growth of the company, and provides insights into new marketing trends and technologies with a laser focus on continuing innovation at the agency.  Andrew is a frequent speaker at leading digital marketing conferences such as SMX, Pubcon, DMA &then, MediaPost Search Insider Summits, and more.  When he’s not thinking of the next great local search idea, he spends his time enjoying live music, traveling the globe and snowboarding in Colorado.


February 27, 2018
2:00 pm - 3:00 pm


Watch Live on YouTube Live:


VAS – Virtual Analytics Summit