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#SEMPOChat: International Search

July 31, 2018 @ 2:00 pm - 3:00 pm EDT

About This SEMPO Chat

Presented by the SEMPO Education Committee and Industry Experts, SEMPO Chats cover topics in an open question-and-answer format live on YouTube. This month the theme is “International Search“. Our committee members and guest speakers will tell us about themselves, dive into the details of the monthly topic, and encourage questions from the audience throughout.
Watch live on YouTube.
Tuesday, July 31, 2018 at 11 AM Pacific, 1 PM Central, 2 PM Eastern


Join the SEMPO Education Committee on Google Hangout and hear from International SEO experts on how to optimize your website so it will be easy for search engines to easily identify which countries you are targeting and which languages are appropriate for your audience.

Key learnings for this Hangout will be:

  • What are the key areas required for successful International SEO?
  • Planning and feasibility of International SEO, general issues such as giving support in the target languages
  • Hreflang attributions in HTML tags, HTTP Headers, or Sitemap
  • How to understand ccTLD’s considerations
  • Keyword research in target countries, and cultural nuances and meanings of words and phrases
  • Tracking and measuring international traffic, goals and other data in Google Analytics
  • And much more!


Industry Expert Guest Speakers

Aleyda Solis, International SEO Consultant



Follow Aleyda on Twitter: @aleyda

Aleyda Solis is an International SEO Consultant, service that she provides with her boutique consultancy, Orainti; a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish) & author (of “SEO, Las Claves Esenciales”). 

From helping world renowned brands like Eastpak or Under Armour to startups like The Hungry House and Zillow, working in competitive SEO industries, to multilingual environments or Web migrations: Aleyda has not only developed a deep SEO know-how, but also diverse experience that she uses to help her clients succeed in challenging scenarios.


Bill Hunt, President

CompanyBack Azimuth Consulting

Follow Bill on Twitter: @billhunt

Bill Hunt is President of Back Azimuth Consulting and works with clients to understand the voice of their consumer. He also runs his blog, does public speaking, and consulting projects. Bill previously had a dual role as CEO of Global Strategies International and Director of Global Search Strategy for Ogilvy. As CEO, he was responsible for developing and executing GSI’s corporate strategy and global expansion while ensuring stellar results and client satisfaction for all clients. As the Global Search Strategist for Ogilvy, Bill was responsible for Ogilvy’s Search Marketing thought leadership and for developing global search marketing strategic roadmaps integrated into Ogilvy’s 360 Integrated Communications programs.

Bill is the co-author of the best selling book “Search Engine Marketing, Inc.” Driving Traffic to Your Companies Web Site from IBM Press now in it’s 3rd Edition.  Bill also writes about global search marketing in Search Engine Land and Search Engine Watch.


Michael Bonfils, Managing Director

CompanySEM International


Michael Bonfils is the President of International Media Management Corporation (IMMC) and the President of Americas for the Digital Innovation Group (DIG), a private UK group of digital firms.  IMMC is known for their global online advertising and search engine consulting service divisions under the brand SEM International. Mr. Bonfils represents many global Fortune 100 advertisers and their respective agencies on Google, Bing, Baidu, Yandex, among other online portals and social media network firms (e.g. Facebook, Inc., Instagram, LinkedIn, Twitter, etc). His company operates in North America, Asia, and Europe with over 30 offices worldwide with headquarters in both the United States and in the United Kingdom.

Mr. Bonfils speaks and writes on Internet marketing technology and trends, and has contributed his time to many major national publications and events. In addition to being the founder of a successful contextual advertising agency, which he sold in 2004, he has spent the last 20 years helping pioneer the search engine marketing industry and serving as an advisor to the digital marketing industry and is currently a board member of a number of nonprofit organizations in technology and advertising. He is currently acting as a board member for SEMPO, the largest search engine trade organization.



Peter Mead, SEO Consultant

CompanyPeter Mead iT


Follow Peter on Twitter@petermeadit

Peter Mead is a WordPress SEO Specialist with a focus on Technical SEO and Content Marketing. He is a speaker and presenter for several groups and events. Peter is active in the SEO community including being a co-organizer of the Melbourne SEO Meetup. With over 20 years of experience in digital, Peter thrives on challenges and some of his key areas include: – WordPress SEO Strategy and Execution – Content Marketing and Content Strategy – Organic and Paid Traffic Generation Techniques – Technical SEO and Analysis Peter is appreciated for his analytical and strategic experience combined with his strong work ethic and friendly demeanor. Peter is endeavoring toward a genuine, authentic, quality contribution to the broader SEO industry.



July 31, 2018
2:00 pm - 3:00 pm


Youtube Live


VAS – Virtual Analytics Summit