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#SEMPOChat: Getting Ready for the Holidays
August 28, 2018 @ 2:00 pm - 3:00 pm EDT
About This SEMPO Chat
Join our SEMPO Hangout as we discuss how strategic planning and preparation for your holiday marketing can deliver positive ROI for your PPC spend. Crafting well thought out campaigns which focus around key holiday dates, and known trends could make all the difference to your sales bottom line.
Our industry expert panel will cover issues and common problems to avoid, such as: Is your online checkout tested and ready to take the influx of orders? Do you offer free shipping? Do your products and services have healthy online customer reviews? No matter what industry you’re representing from retail through to hospitality, it certainly pays to be prepared for the holiday season.
Industry Expert Guest Speakers
CEO, Spades Media
Jim Banks is the CEO of Spades Media, a Hubspot partner that manages online advertising for businesses using Google Ads and Bing Ads, running paid social media marketing campaigns on Facebook Ads, Twitter Ads, Pinterest Ads, Instagram Ads and LinkedIn Ads. Jim is also a frequent keynote speaker and search awards judge.
Digital Strategy & Founder, Let’s get Optimized
Follow Trevor on LinkedIn
Trevor is the Founder & CEO at Let’s Get Optimized, Canada’s most trusted Digital Marketing Agency. Trevor is a former Google AdWords Ambassador and still holds the title of AdWords/Google Ads Global Top Contributor and Expert in Google’s Advertising Community, since 2009. With his focus on ROI, he has helped 1000’s of businesses develop personalized attribution models to be able to have a clear picture and measure ROAS.
SEM Strategy Consultant, Big Click Co.
Lisa Raehsler is a search engine marketing and pay-per-click (PPC) strategist, nationally recognized speaker, and longtime columnist for industry leading publications. As the founder and principal strategist at Big Click Co., she helps companies and agencies of all sizes to integrate PPC advertising into online media programs for brand promotion, demand generation, and customer acquisition. Lisa has led hundreds of paid advertising accounts for search engines (Google Ads and Bing Ads), mobile, display, retargeting, and social media ad campaigns. Her experience spans over twenty years and includes working with national brands at agencies and at the enterprise level at Thomson Reuters.
Lisa has spoken about PPC, mobile, retargeting and other online marketing topics at industry conferences, training events, podcasts, and webinars. She is a recipient of the Microsoft MVP Award for Bing Ads PPC.
Follow Chelsea on LinkedIn
Chelsea has lived and breathed digital marketing since the early days of Google, back in 2004. Having worked in several prominent establishments over the last decade, Chelsea was instrumental in strategizing and delivering impressive revenue growth and new customer acquisition for clients. She also maintained a reputation for keeping long term clients and managing multi-million dollar budgets. As the founder of Leadocity, Chelsea strives to drive revenue and new growth for our clients, through profitable paid search strategies and optimizations.
Founder, Web Traffic Advisors
Chris has been a digital marketer since 2000, starting in-house in the insurance space and subsequently assuming growing leadership roles across large agencies and SEM firms. He recently founded WebTrafficAdvisors.com in upstate New York. Chris consults with and coaches business and agency teams ranging from senior executives to technical, brand, content and legal groups; helping to improve validation, efficiency, internal acumen and implementation. Chris has diverse experience across major e-commerce platforms, pharma, retail, and other industries.
Since 2004 Chris has been a highly rated speaker, moderator, and content advisor at conferences and partner events all over the world, covering search engine marketing, social media, analytics and evolving tactics including the promotion of better SEO integration across marketing channels. He has served on the Global Board of Directors of SEMPO since 2006, and co-hosts the weekly podcast SEO Rockstars. Chris blogs for various industry publications but most of his writing involves analysis and recommendations for clients, while promoting integrated online marketing and branding to a qualified target audience.