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#SEMPOChat: e-commerce

May 29, 2018 @ 2:00 pm - 3:00 pm EDT

About This SEMPO Chat

Presented by the SEMPO Education Committee and Industry Experts, SEMPO Chats cover topics in an open question-and-answer format live on YouTube. This month the theme is “e-commerce”. Our committee members and guest speakers will tell us about themselves, dive into the details of the monthly topic, and encourage questions from the audience throughout. Watch live on YouTube.
Tuesday, May 29, 2018 at 11 AM Pacific, 1 PM Central, 2 PM Eastern


This months hangout topic is hot topics in e-commerce in 2018 prior to the holiday season because it’s not just the holiday season that brings in e-commerce. B2B also has seasonal cycle as do other websites that are migrating to other platforms. The Education Committee joined by a mix of speakers from agency, in house, and cross agency experience will discuss the needs of users moving forward.

Industry Guest Speakers

Cady Condyles; Senior Product Marketing Manager, Microsoft

Cady Condyles is a Senior Product Marketing Manager at Microsoft, with a focus on Retail and Bing Shopping Campaigns. Cady has over decade of experience working in online advertising and search. Before joining Microsoft, she was managing search for Amazon’s worldwide retail business and spent several years as the Director of Marketing at Merkle|RKG.  She has spoken about search at industry events including several webinar series and SMX conferences. Cady graduated from the Executive MBA program at the Foster School of Business at the University of Washington. Cady also attended the University of Virginia with degrees in Economics and Psychology. Follow Cady on Twitter @CadyCondyles.


Kirk Williams; Owner, ZATO
Kirk is the owner of ZATO, his Search & Social Marketing agency, and has been working in Paid Search since 2010. In 2017, he was named the #4 Most Influential PPCer by PPC Hero and has written articles for many industry publications. He is also an avid conference speaker, having traveled across the US and UK to talk about Paid Search.  Kirk currently resides in Billings, MT with his wife, four children, and little sleep.


Justin King; President, B2X Partners
With almost 20 years working in eCommerce, Justin King has been on the forefront of the growth and trends in B2B e-commerce. Justin is President of B2X Partners and the founder of  Justin is a leading speaker on B2B Customer Experience and eCommerce.  Prior to B2X, Justin was Chief Evangelist, B2B eCommerce at Oracle Corporation where he built the go to market strategy for Oracles B2B eCommerce product.


Cristie Reed; Digital Marketing Strategist, FindLaw, part of Thomson Reuters

An online marketing junkie at heart, Cristie creates and implements comprehensive search engine optimization strategies that increase the relevance of Web sites and other digital assets to search engines while complementing SEM, SMO and other offline marketing efforts. She has 16+ years of digital experience growing small, medium and enterprise level businesses. In addition to Thomson Reuters, Cristie has provided services for United Rentals, Massage Envy, BCBS, Corelle, Fannie May, Configure One, Up2Drive, and Renovation Experts. She’s also an avid water hiker, trail runner, foodie, photographer, and LOVES the color purple.


May 29, 2018
2:00 pm - 3:00 pm


Youtube Live


VAS – Virtual Analytics Summit