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#SEMPOChat: Branding – Building and Owning Your Online Brand
June 26, 2018 @ 2:00 pm - 3:00 pm EDT
About This SEMPO Chat
Presented by the SEMPO Education Committee and Industry Experts, SEMPO Chats cover topics in an open question-and-answer format live on YouTube. This month the theme is “Branding – Building and Owning Your Online Brand“. Our committee members and guest speakers will tell us about themselves, dive into the details of the monthly topic, and encourage questions from the audience throughout. Watch live on YouTube.
Tuesday, June 26, 2018 at 11 AM Pacific, 1 PM Central, 2 PM Eastern
Industry Expert Guest Speakers
Melanie Spring, Founder
Company: Branded Confidence
Follow Melanie on Twitter: @melaniespring
Melanie Spring is one of those people who can walk into a room and light it up. She’ll make you want to be her best friend, yet when she gets to know enough of your story, she’ll find the perfect way to push you outside of your box. Her brand is Approachable Badass and it fits her perfectly. She even got out of her own box when she went on a 7,000-mile road trip collecting stories on how companies lived their brand. The Live Your Brand Tour was published in Entrepreneur Magazine, where she earned her title as a veteran brand strategist.
With entrepreneurship in her blood, she ran Sisarina for 8 years building websites and brands only to rebrand as herself through Branded Confidence by Melanie Spring. Speaking and facilitating workshops all over the world, she becomes a part of the team as she builds brands from the inside out – with humans first.
Christi Olsen, Head of Evangelism
Company: Bing Ads
Follow Christi on Twitter: @christijolson
Christi is the Head of Evangelism for Bing at Microsoft and is a member of the board of SEMPO. For over a decade Christi has led Digital Marketing teams at Microsoft, Expedia, Harry & David, Pointmarc and Point It. She is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Christi has been recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts in 2015, 2016 and 2017. Her deep love for digital has driven her to speak at hundreds of conferences and events globally including CES, AdWeek, DMEXCO, SMX, SEOktoberfest, PubCon, HeroConf and Search Insider Summit.
Mike Grehan, CMO
Follow Mike on Twitter: @mikegrehan
The current Chairman of SEMPO, Mike is CMO & Managing Director at Acronym where he is responsible for directing thought leadership programs and cross platform marketing initiatives, as well as developing new, innovative content marketing campaigns. Prior to joining Acronym Mike was Group Publishing Director at Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies handling global clients such as SAP and Motorola.
Recognized as a leading search marketing expert, Mike came online in 1995 and is the author of numerous books and white papers and is currently in the process of writing his new book “From Search To Social: Marketing To The Connected Consumer” to be published by Wiley.
Trish Carey, Marketing Director
Company: SellerEngine Software
Follow Trish on Twitter: @TrishCarey
Trish Carey is the Marketing Director at SellerEngine Software. Prior to that, she was the Assistant Director of Digital Strategies for Portland State University’s Center for Executive and Professional Education, and Marketing Manager at GTS Services, a software company located in Portland, OR. She has over 19 years of experience in a variety of digital marketing specialties and industries. She enjoys project launch, social media, and analytics. Trish serves on the board of SEMpdx as Partnership Director, the Education Committee of SEMPO, and sits on the Communications Committee at the Multnomah Athletic Club.