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#SEMPOChat: 5 Simple & Powerful PPC Tactics for 2018
January 30, 2018 @ 2:00 pm - 3:00 pm EST
About This SEMPO Chat
Is your PPC ready for 2018? PPC managers are always in search of great tips to improve performance and streamline management to impact the bottom line. Join our industry expert guest speakers who will share 5 Simple and Powerful PPC Tactics for 2018.
Industry Expert Guest Speakers
Larry Kim, Founder and CEO
Follow Larry on Twitter: @larrykim
Larry Kim is the CEO of MobileMonkey, Inc, a Chatbot product company, and Founder of WordStream, the World’s leading PPC marketing software company managing approximately a Billion dollars in ad spend for thousands of customers world wide, employing over 200 people. Larry won Top Search Marketer awards from the US Search Awards, Search Engine Land, and PPC Hero.
Mandy Leifheit, Senior Account Manager
Mandy Leifheit is currently an Account Lead for Bing Ads at Microsoft helping retail advertisers grow their search programs. She has spent her entire career in marketing and advertising starting out in the offline world and moving to the digital space 14 years ago. She has worked at agencies, startups, in house, and now for a publisher and has experience managing SEM, SEO, affiliate, display, and social media programs. Prior to Microsoft, Mandy was a Media Director at Resultrix, a Performics Company (part of Publicis Groupe) managing search and display programs for ecommerce, tech, and financial services clients.
Elizabeth Marsten, Senior Director, e-Commerce Growth Services
Follow Elizabeth on Twitter: https://twitter.com/ebkendo
Christi Olsen, Head of Evangelism
Christi is the Head of Evangelism for Bing at Microsoft and is a member of the board of SEMPO. For over a decade Christi has led Digital Marketing teams at Microsoft, Expedia, Harry & David, Pointmarc and Point It. She is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Christi has been recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts in 2015, 2016 and 2017. Her deep love for digital has driven her to speak at hundreds of conferences and events globally including CES, AdWeek, DMEXCO, SMX, SEOktoberfest, PubCon, HeroConf and Search Insider Summit.