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#SEMPOChat: 5 Simple & Powerful PPC Tactics for 2018

January 30, 2018 @ 2:00 pm - 3:00 pm EST

About This SEMPO Chat

Presented by the SEMPO Education Committee and Industry Experts, SEMPO Chats cover topics in an open question-and-answer format live on YouTube. This month the theme is “PPC Tactics for 2018”. Our committee members and guest speakers will tell us about themselves, dive into the details of the monthly topic, and encourage questions from the audience throughout. Watch live on YouTube.
Tuesday, January 30, 2018 at 11 AM Pacific, 1 PM Central, 2 PM Eastern


Is your PPC ready for 2018? PPC managers are always in search of great tips to improve performance and streamline management to impact the bottom line. Join our industry expert guest speakers who will share 5 Simple and Powerful PPC Tactics for 2018.

Industry Expert Guest Speakers

Larry Kim, Founder and CEO

CompanyWordsreamMobileMonkey, Inc


Follow Larry on Twitter: @larrykim

Larry Kim is the CEO of MobileMonkey, Inc, a Chatbot product company, and Founder of WordStream, the World’s leading PPC marketing software company managing approximately a Billion dollars in ad spend for thousands of customers world wide, employing over 200 people. Larry won Top Search Marketer awards from the US Search Awards, Search Engine Land, and PPC Hero.


Mandy Leifheit, Senior Account Manager


 Mandy Leifheit is currently an Account Lead for Bing Ads at Microsoft helping retail advertisers grow their search programs. She has spent her entire career in marketing and advertising starting out in the offline world and moving to the digital space 14 years ago. She has worked at agencies, startups, in house, and now for a publisher and has experience managing SEM, SEO, affiliate, display, and social media programs. Prior to Microsoft, Mandy was a Media Director at Resultrix, a Performics Company (part of Publicis Groupe) managing search and display programs for ecommerce, tech, and financial services clients.


Elizabeth Marsten, Senior Director, e-Commerce Growth Services

Company: CommerceHub


Follow Elizabeth on Twitter:

Currently the Senior Director of e-Commerce Growth Services at CommerceHub where she leads the team in search and account management for brands and retailers in Seattle, WA. Previously, Elizabeth was the VP of Search Marketing at Portent, growing the PPC, SEO, analytics and socials media teams for almost 9 years.
Elizabeth has spoken at conferences around the country, including Mozcon, SMX Advanced/East/West, HeroConf, State of Search and Engage. She is also a course author and co-author of Wiley Publishing’s “All in One Web Marketing for Dummies.” Elizabeth is honored to be able to share what she’s learned at conferences and in her spare time, she likes to practice Kendo, a Japanese martial art, and is the Mom to a super cute toddler.



Christi Olsen, Head of Evangelism

Company: Bing Ads

Follow Christi on Twitter: @christijolson

Christi is the Head of Evangelism for Bing at Microsoft and is a member of the board of SEMPO. For over a decade Christi has led Digital Marketing teams at Microsoft, Expedia, Harry & David, Pointmarc and Point It. She is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Christi has been recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts in 2015, 2016 and 2017. Her deep love for digital has driven her to speak at hundreds of conferences and events globally including CES, AdWeek, DMEXCO, SMX, SEOktoberfest, PubCon, HeroConf and Search Insider Summit.


January 30, 2018
2:00 pm - 3:00 pm


Watch Live on YouTube Live:


VAS – Virtual Analytics Summit