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SEMPO Cities Kansas City: Search Marketing Conference

November 1, 2018 @ 12:00 pm - 5:00 pm EDT

Details

When: November 1, 12:00pm – 6:00pm

Where: Lifted Spirits Distillery, 1734 Cherry St, Kansas City MO 64108

Cost: Complimentary for SEMPO members / $50 for non-members

Description

Are you ready Kansas City? Alongside 12 cities worldwide, SEMPO Cities Kansas City is back for a fourth year in a row and we are excited about this year’s program. Our information-filled half-day format is sure to satisfy your Search Marketing appetite as we dive into hot topics surrounding SEO and PPC. Also, take advantage of our Search Marketer’s Toolkit where you can get the latest tips in trends in tools, reporting…even how to get a job in Search Marketing. Stick around for a great happy hour as we all network and discuss all that was learned in the day.

Agenda

12:00 – 12:45: Registration

 

12:45 – 1:00: Opening Remarks, Josh McCoy, Trozzolo

 

1:00 – 1:50: Modern Marketer’s Guide to SEO

In the world of SEO there is more changing than just algorithms. Web users as well as the search engines’ focus has moved to mobile search and soon will move more heavily into voice search. It can be dizzying to stay a step ahead, if not level set, with your SEO and content strategy approach. Heed the advice of our intelligent panel as they guide us through today’s SEO environment.

Moderator: Jordan Kuczynski, Voltage

Speakers:

Kelly Stanze, Hallmark

Andres Ospino, Igniting Business

Joshua Titsworth, Vizion Interactive

 

1:50- 2:00: Break

 

2:00 – 2:50: Exploding ROI with Paid Search

With so many advertising options in Google Ads and Bing Ads, not to mention programmatic advertising, where does one define the best course of action. Just as industries, campaigns and your specific advertising needs are different, take a walk through paid search with our panel of gurus to get a better understanding of what’s new, what’s working and how you can tailor the right program for your search advertising needs.

Moderator: Quinn Sheek, DEG

Speakers:

Craig Paddock, Plaza Digital

Adam Seybold, DEG

David Anderson, Emfluence

 

2:50 – 3:00: Break

 

3:00 – 3:50: The Search Marketers Toolkit

Our expertise and strategic approach make us great marketers but those tools that help us get the job done are what can get more done in a day. From search marketing intelligence tools, to plugins and site functionality enhancements, to the latest in data reporting technologies, hear how you can make your life a little easier while also upping your strategic game and crafting a better website. Looking for new gig or considering throwing your hat in the digital marketing/search marketing ring? Gain insight on what employers are looking for and how you can get the online advertising or search marketing job you having been looking for.

 

Moderator: Josh McCoy, Trozzolo

Speakers:

Nolan Donovan, Big 6 Media

Suzanne Wolff, Land a Job

Jim Grant, Simply Creative Media

 

3:50 – 4:00: Break

 

4:00 – 4:30: AI for Marketing with BingAds

Now more than ever companies are levering artificial intelligence to maximize performance of their marketing efforts. In this discussion, learn how AI allows Bing to deliver intelligent and personalized targeting, tools and experiences. Walk away with knowledge of the latest product features that can help you target the right audiences to capitalize on efficiency and increase ROI in your paid search program on Bing.

Speaker: Kerry Pochinco, Bing

 

4:30 – 6:00: Networking & Happy Hour

 

Want to speak at SEMPO Cities KC?

 

Sponsors

 

 

 

 

 

Details

Date:
November 1, 2018
Time:
12:00 pm - 5:00 pm

Venue

Lifted Spirits Distillery
1734 Cherry St
Kansas City, Missouri 64108

Organizer

cities@sempo.org