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SEMPO Cities Denver: Search Marketing Conference

January 21 @ 12:00 pm - 4:30 pm EST

Description

Alongside 12 cities worldwide, SEMPO Cities Denver is launching, and we are excited about this year’s program. Our information-filled half-day format is sure to satisfy your Search Marketing appetite as we dive into hot topics surrounding SEO and PPC. Get the latest tips in trends in tools, reporting…even how to get a job in Search Marketing. Stick around for a great happy hour as we all network and discuss all that was learned in the day.

 Cost: Complimentary for SEMPO members / $25 for non-members

Agenda

12:00 – 12:45: Registration
12:45 – 1:00: Opening Remarks, Jim Kreinbrink, Hyper Dog Media
1:00 – 1:50: Modern Marketer’s Guide to SEO
In the world of SEO there is more changing than just algorithms. Web users as well as the search engines’ focus has moved to mobile search and soon will move more heavily into voice search. It can be dizzying to stay a step ahead, if not level set, with your SEO and content strategy approach. Heed the advice of our intelligent panel as they guide us through today’s SEO environment.
1:50- 2:00: Break
2:00 – 2:50: Exploding ROI with Paid Search

With so many advertising options in Google Ads and Bing Ads, not to mention programmatic advertising, where does one define the best course of action. Just as industries, campaigns and your specific advertising needs are different, take a walk through paid search with our panel of gurus to get a better understanding of what’s new, what’s working and how you can tailor the right program for your search advertising needs.

2:50 – 3:00: Break

3:00 – 3:50: The Search Marketers Toolkit

Our expertise and strategic approach make us great marketers but those tools that help us get the job done are what can get more done in a day. From search marketing intelligence tools, to plugins and site functionality enhancements, to the latest in data reporting technologies, hear how you can make your life a little easier while also upping your strategic game and crafting a better website. Looking for new gig or considering throwing your hat in the digital marketing/search marketing ring? Gain insight on what employers are looking for and how you can get the online advertising or search marketing job you having been looking for.

3:50 – 4:00: Break

4:00 – 4:30: AI for Marketing with BingAds

Now more than ever companies are levering artificial intelligence to maximize performance of their marketing efforts. In this discussion, learn how AI allows Bing to deliver intelligent and personalized targeting, tools and experiences. Walk away with knowledge of the latest product features that can help you target the right audiences to capitalize on efficiency and increase ROI in your paid search program on Bing. 

4:30 – 6:00: Networking & Happy Hour

Register

Online registration is available until: 1/21/2019.

Details

Date:
January 21
Time:
12:00 pm - 4:30 pm
Website:
https://www.sempo.org/events-calendar/

Venue

Conductor
2 Park Avenue, 15th Floor
New York, NY 10016 United States

Organizer

cities@sempo.org